The Church of Jesus Christ of Latter Day Saints

From the Audiovisual Identity Database, the motion graphics museum


The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a restorationist, nontrinitarian Christian denomination belonging to Mormonism. It is headquartered in the United States in Salt Lake City, Utah. According to the church, it has over 17 million members and 62,544 full-time volunteer missionaries.

The church was founded as the Church of Christ in New York on April 6, 1830 by Joseph Smith during the Second Great Awakening. The church's headquarters moved to Ohio, Missouri, and Illinois. After Smith's death in 1844 and a resultant succession crisis, the majority of his followers sided with Brigham Young, who led the church to its current headquarters in Salt Lake City.

1st Logo (2008)

Visuals: Text in white fades in at the center of a black background, reading:
It then fades out, and the Intellectual Reserve copyright stamp fades in below.

Technique: Fading effects.

Audio: None.

Availability: Seen on A Light Unto All: A Christmas Gift.

2nd Logo (2009-2020)

Visuals: On a teal background with a few translucent shapes at the top is the logo from before in white, with the Intellectual Reserve copyright stamp underneath.


  • From 2009 until 2010, the background is in a white gradient, and the logo is under two gray lines, spaced by the text "MORMON MESSAGES". Both the logo and the copyright stamp are black.
  • From 2010 until 2013, the background is black.
  • From 2013 until 2017, the background is in a paper-like texture with a dark blue tint.

Technique: None. [possible misuse]

Audio: None.

Availability: Can be seen at the end of some LDS videos, such as Let Us Be Men, Lessons I Learned as a Boy, The Only True God & Jesus Christ Whom He Has Sent, Motherhood: An Eternal Partnership with God, Hark! The Herald Angels Sing, O Come, All Ye Faithful, and Come Unto Jesus, as well as later prints of earlier General Conference videos.

3rd Logo (2020-)

Visuals: A white background turns teal as an illustration of Jesus Christ fades in. The company's name fades under the illustration, and an outline of a semi-oblong appears over the logo, with an extra line forming between the illustration of Jesus and the text. A translucent oblong also forms behind the illustration of Jesus. The Intellectual Reserve copyright stamp fades at the bottom of the screen, barely visible.

Trivia: The illustration of Jesus is based off the 1833 statue Christus by Bertel Thorvaldsen. It also serves as the official symbol for the LDS church as of April 4th, 2020.


  • Sometimes, the background is dark blue.
  • On some videos, the color of the background is white, while the color of the logo is gray.
    • On the Here I Am, I Will Follow Jesus Christ music video, the shapes fade in and take over the last few moments of the footage, and the oblong is in a gray-transparent gradient.
    • On God Wants You to Pray | His Grace, the oblong is cream.
    • On Pray for Eyes to See as He Sees, the oblong is sky blue.

Technique: Computer animation.

Audio: A horn fanfare.

Audio Variant: Sometimes, it's the ending theme of the video.

Availability: Seen at the end of General Conference videos and LDS videos uploaded in this era, such as the 30-Day Challenge videos, God Wants You to Pray | His Grace, and Parenting with Christ.

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