Tai Seng Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Tai Seng Entertainment was video distributor was founded in 1985 and was the first US manufacturer to release contents from Hong Kong and China.

Tai Seng Video Marketing Inc.

1st Logo (1985-1993)

Visuals: On a white background, there is a golden emblem with two Chinese characters stacked together. On the bottom, there's the text in both Chinese and English.

Technique: A still, computerized graphic.

Audio: None.

Availability: Unknown.

2nd logo (1993-1996)

Visuals: The sequence starts with a filmreel wiping into a gradient blue background with a filmstrip. Then, a golden emblem label with two Chinese characters stacked together rolls to the center while the strip disappears. At the end, the company's name in both English and Chinese, zoom out one by one..

Technique: 2D animation.

Audio: A catchy synth tune or a synth Chinese-oriental music.


3rd Logo (1996-2001)

Visuals: On a gray space background, there's a planet Earth moving in clockwise. Then, a golden and 3D emblem with chinese symbols appears from the back-right and faces on the globe. The space turns in a shiny blue one and the words from before zooms out from the top, one by one.

Technique: Good CGI, that started looking obsolete until the early 2000s.

Audio: A calm and majestic string fanfare.

Availability: Appeared on videotapes and early DVDs released by the company.

Tai Seng Entertainment

1st Logo (2001-2008)

Visuals: The sequence starts with the two Chinese letters with filmstrips of Tai Seng logo and countdown leader with two words "Peace" and "prosperity" overlays on it. The company's logo and name appears zooming in with URL below.


  • On Malaysian releases, The words "TAI SENG ENTERTAINMENT SDN BHD" replaces the URL.

Technique: CGI.

Audio: A Chinese-oriental styled music with drumbeats.

Availability: Unknown.

2nd Logo (2008-2014)

Visuals: The sequence starts with a gray ball and a white ball moving together. Then suddenly, The balls moves away, the ball changes the color to gold, Finally, the sun shines transition to the Tai Seng logo with the company's name name appears with URL below.

Technique: CGI at a low frame rate.

Audio: Unknown

Availability: Unknown.

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