TV Cidade Aripuanã

From the Audiovisual Identity Database, the motion graphics museum


Background

TV Cidade is a Brazilian Record affiliate based in Aripuanã, a municipality in the state of Mato Grosso. It originally was founded in 2007 as TV Aripuanã before changing to its current name in 2011.


TV Aripuanã

1st Logo (2007-20??)

Visuals: Over a moving space background, a 3D model of the Earth is shown consisting of a blue sphere with white landmasses. It rotates, then explodes into pieces with the landmasses intact. Three triangular arrow-like shapes in green, red and yellow, in the style of the Record logo of the time, are shown spinning out into position. The Earth model restores itself quickly, and squishes while it's rotating. The blue text "TV ARIPUANÃ" is shown rotating below, appearing briefly from the center. Another triangle in gray, larger than the rest, then moves up as the elements position themselves. Then the logo cuts into a freeze-frame of the finished logo, with the Earth back in its initial properties.

Technique: CGI by Derik William.

Audio: An amateurish electronic beat, with two synthesized hoover notes and two basic beat patterns. The music ends with a brief drum fill.

2nd Logo (2008-20??)

Visuals: An explosion occurs at the center of a black background, bringing up the three arrows from the logo zooming and rotating up close with particles. Another explosion effect appears behind as it zooms. The gray triangle is seen zooming behind the other triangles. "CANAL 13" fades in above, and a different, more realistic 3D model of the Earth zooms out into the logo. "TV ARIPUANÃ" fades in below. The logo then settles.

Technique: 2D CGI, also done by Derik William.

Audio: Unknown, since the only capture on YouTube has no audio.

TV Cidade Aripuanã

1st Logo (2013-2014)

Visuals: A 3D logo similar to the Cinema 4D icon is shown spinning over a blue environment. The camera turns around, as a flare appears moving behind the logo. Once the camera is centered on the logo, the logo zooms out and the text "TV CIDADE" appears tilted to the bottom, with the flare moving. The same logo quickly zooms in above the text. The blue environment changes to a black background, and another flare passes by behind. A line appears below separating the text "TV CIDADE CANAL 13" in two lines at the left and "2.0.1.3" to the right.

Technique: CGI.

Audio: A majestic string sounder with loud helicopter-style sounds and whooshes, changing to a quick dramatic string fanfare with drums.

2nd Logo (2014-2021)

Visuals: A redesigned model of the 3D logo from before appears as the camera quickly rotates and zooms around it. When the camera points at the left, the letters of "TV CIDADE" in white quickly appear moving from the front and back. The camera zooms to the logo again, before centering into the settled logo and letters. "Canal 13" and "Aripuanã-MT" slide in from the sides below.

Technique: CGI.

Audio: A two-note theme with futuristic sounds effects at the middle, followed by the same theme with strings added.

3rd Logo (2021-)

Visuals: Over a blue background with particles, light sparks in blue and orange come out from the bottom and move around. The camera zooms briefly two times as a blue light appears in the center, then a redesigned version of the logo from before appears, with "TV CIDADE" below behind a blue shadow. The logo is seen briefly rotating. The text "COM VOCÊ A GENTE VAI LONGE!" wipes in below.

Technique: Computer animation, possibly featuring stock effect footage.

Audio: A shimmering synthesizer.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.