From the Audiovisual Identity Database, the motion graphics museum

Revision as of 00:27, 28 November 2023 by Camenati (talk | contribs) (Text replacement - "We first see" to "The first element shown is")

1st Logo (1972)

Visuals: There is a sketch of various abstractly drawn plants with a bird resting on one of the necks. On the top right corner is the “TM” square but in B&W.

Technique: None.

Audio: An announcer saying “Ici Télé-Métropole”.

2nd Logo (1977-1984)

Visuals: On a black background, there is a lavender metallic rounded square outline rotating clockwise, along with 2 metallic letters “TM” but more warped rotating counter-clockwise. The objects spin about 2 times until they face forward.

Technique: Live-action.

Audio: A synthesized orchestral fanfare.

3rd Logo (1979)

Visuals: On a space background, we see various copies of the "TM" inside of the rounded square outline in the form of a rainbow flipping to the right side. The screen zooms away as the copies continue appearing/flipping. As the last copy appears, it reveals a rounded green square right next to the blue rounded box with the curved "T" and the warped "M", which flashes for less than a second. Shortly after, "TELE-METROPOLE" appears from the centre, which gradually zooms in leaving a trail and places itself below the green square and the "TM" square.

Technique: Scanimation.

Audio: A funky synth orchestral tune.

4th Logo (1984)

Visuals: The first element shown is an image of the Montreal skyline. We then see a bicoloured rounded square along with the “TM” square but metallic flipping and rapidly zooming in towards the screen, and stops when it gets close. At the moment it stops, the squares shine.

Technique: Likely Scanimate effects.

Audio: A 5-note trumpet fanfare, followed by an upbeat synth tune.

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