Starz

From the Audiovisual Identity Database, the motion graphics museum



1st Logo (February 1, 1994-November 2002)


Visuals: When the logo starts, it looks like it is taking place at a theater. There is the Starz logo in gold with it being dark in the front of it. Then, it cuts to a pedestal with the text 'encore 8' going around it in a circle with a number 8 on top of the pedestal. The light on the pedestal turns on. The light in front of the Starz logo turned on. Then it cuts to swirls going around the poles that support the theater. It cuts to the seats of the theater opening. Then it cuts to a normal star cutting into another star which makes the Starz symbol. Then finally, it cuts back to the Starz logo but now it has the text 'encore 8' going around the starz symbol.

Variants:

  • After the sequence, the slogan text "#1 IN NEW HIT MOVIES" appears below with the disclaimer underneath.
  • Sometimes, a shortened version of the ID was used.

Technique: CGI by Pittard Sullivan.

Audio: A synth fanfare with sounds, which ends with a flourish and three notes at the end.

Audio Variants:

  • An announcer (Beau Weaver) says "Starz! Number one in new hit movies!".
  • In some cases, on the short version, Weaver also states "You're watching Starz! Number one in new hit movies!".

Availability: Only found on 1994-2002 Starz airings.

2nd Logo (November 2002-March 27, 2005)


Visuals: On a yellow sky background is the tiny "STARZ!" text in the center of the screen, as it disappears. Meanwhile, the water sprays and brings forth the same star symbol from the previous logo, spinning around and easing back from the viewers. A river appears below, and as that happens, the black word "STARZ" in the same font from before rises from the water, and a splash creates an exclamation point next to it as the star settles on top of the text. The logo slowly then rotates as it finishes.

Technique: CGI by At the Post.

Audio: An orchestral piece which ends with a 6-note triumphant brass fanfare.

Availability: Only found on 2002-2005 Starz airings.

3rd ID (March 28, 2005-April 6, 2008)

Visuals: A blue shooting star is flying through the city of New York during the night. Then the camera zooms to the skyline of the city. Finally, the shooting star stops into place on the top-right part of the screen. Then the 'starz' text fades in as the camera is zooming out of the skyline.

Technique: Computer animation by PMcD Design.

Audio: An orchestral tune, with the last note held out until the end of the ident.

Availability: Only found on 2005-2008 Starz airings.

4th ID (April 7, 2008-2011)


Visuals: It starts to show clips of buildings, hills and trees. When the cilp of the trees start to begin the sun flashes in the camera revealing the Starz logo. If it's a different Starz channel it will have the corresponding channel text below the Starz logo.

Technique: A mix of both live-action and CGI.

Audio: A mellow pop tune.

Availability: Only found on 2008-2011 Starz airings.

4th ID (2011-2013)

Visuals: There is the city buildings with light shining against them, then it proceeds into a "dazzling" effect as we go into a further distance. Also, we even see a somewhat busy traffic road with cars and trucks moving about as well as the "sparkles" shining, a fancy, glittery dress and other assorted objects and a windshield of the car. The close-up shot of the woman's feet in her high-heeled shoes walking about it also shown, then it ends up watching the "sparkles" rising about forming the same 2008 Starz logo from before, rotating and zooming out from the viewers.

Technique: Computer animation and live action.

Audio: A rock theme with a repeating 8-note piano riff.

Availability: Only found on 2011-2013 Starz airings.

5th ID (2013-2016)

Visuals: Over a background of crystallized effects, the lines transform into flowers, which morphs into the same 2008 Starz logo from before as it slowly eases back from the viewers. The slogan "TAKING YOU PLACES" appears below the logo. Sometimes, the corresponding channel text can be shown below the Starz logo.

Technique: CGI.

Audio: A brief gust of wind, and a mellow crescendo tune.

Availability: Only found on 2013-2016 Starz airings.

6th ID (April 5, 2016-September 28, 2022)

Visuals: Same as the 2016 Starz Originals logo. If it's a different Starz channel it will have the corresponding channel text below the Starz logo.

Technique: Computer animation.

Audio: The theme from the 2016 Starz Originals logo.

Availability: Only found on 2016-2022 Starz airings.

7th ID (September 29, 2022-)


Visuals: Against a teal, crystalized background is the 2022 Starz logo, slightly blurred. A crystal passes the screen, revealing the Starz logo, with a yellow/teal gradient. The corresponding channel name is included below the logo.

Technique: Practical effects enhanced with CGI by Loyalkaspar and FX WRX.

Audio: The theme from the 2022 Starz Originals logo.

Availability: Seen on Starz airings as of 2022.

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