Spinnin' TV
Dison
Background
Spinnin' Records is a Dutch electronic music record label founded in 1999 by Eelko van Kooten and Roger de Graaf. Based in Hilversum, the label hosts 25 active sub-labels alongside their main imprint, the majority of which are linked to a specific artist (such as Doorn Records by Sander van Doorn, and Musical Freedom by Tiësto). It also hosts its music video library under the Spinnin' TV brand since late 2010. Spinnin' was notorious in the early-to-mid 2010's for its practice of promoting songs without naming the artists in order to "create a buzz"; this in particular led to the rapid rise of such artists as Martin Garrix, Oliver Heldens and Don Diablo, among others.
In September 2017, Warner Music Group acquired Spinnin' Records for over $100 million. Following the acquisition, co-founder van Kooten left the company while de Graaf became the CEO.
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Spinnin' Records
1st Logo (December 4, 2007-October 13, 2009)
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Visuals: There is the embozzled Spinnin' Records logo (a tilted "S" in a circle, somewhat resembling a vinyl record, with "SPINNIN' RECORDS" under it) on a black background.
Variants:
- On the music video of "Riverside" by Sidney Samson, while the logo crossfades to the Sneakerz Muzik logo, it repeatedly flashes white.
- On a sneak peak for "Let's Go" by Sidney Samson, the logo is cropped to super-scope and vibrates excessively.
Technique: A still, digital graphic.
Audio: None.
Availability: Seen at the beginning of music videos, as well as some audio videos published by Spinnin' Records at the time. It was last seen on the audio video of "aNYway" by Duck Sauce.
2nd Logo (September 29-November 3, 2010)
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Visuals: The Spinnin' Records logo is seen panning on the black screen, while firey trails of light are beaming from it. The lights then settle back as the logo positions to the center.
Technique: CGI.
Audio: The opening of the video.
Availability: It was seen on a few compilation previews released on the Spinnin' Records YouTube channel.
3rd Logo (November 5-December 24, 2010)
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Visuals: The Spinnin' "S" symbol spins up close to the screen, and "falls" into rotation, while neon blue trails of light beam from it. When the logo "lands" on the center and spins into its position, it pulses as "SPINNIN' RECORDS" appears underneath, and the lights retract into the logo.
Technique: CGI.
Audio: Some buzzing sounds, ending with a drum bang.
Availability: Seen on a number of music videos and previews uploaded by Spinnin' Records at the time. It was first seen on a preview of "Turn The Lights Down Low" by John Dahlback, and last seen on Ian Carey's 2010 Brazil tour video.
Spinnin' TV
1st Logo (January 10, 2011-March 2012)
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Visuals: Panning through clouds in the sky, the Spinnin' TV logo (the Spinnin' Records "S-vinyl" symbol with "SPINNIN' TV" next to it) is revealed in blurry white, then turns solid. The screen is then filled with white.
Technique: CGI.
Audio: A droning whoosh.
Availability: Seen at the beginning of music videos on the Spinnin' Records YouTube channel from the time period. It was first seen on the 2011 music video for the 1993 song "Plastic Dreams" by Jaydee.
2nd Logo (March 2012-November 2014)
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Wizard variant
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Visuals: Fading in to a white dimmed background, a black circle zooms in, then turns into a rectangle, a triangle and finally the Spinnin' "S" symbol, before sliding away to reveal the company's Facebook/Twitter page URL in all-caps (the label name being either "SPINNINRECORDS" or "SPINNINTV") and a solid white bar next to it. The screen then fades to black.
Variant: On the music video of "Wizard" by Martin Garrix and Jay Hardway, after the URL is revealed, the animation plays again in reverse, tinted in blue and overlaid with computer graphics.
Technique: 2D computer animation by Studio Rewind.
Audio: Electronic sounds, sometimes with an announcer saying "Spinnin' TV" at the end.
Availability: Seen at the beginning of music videos on the Spinnin' Records YouTube channel from the time period. [Examples?]
3rd Logo (April 22, 2012-September 29, 2013)
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Visuals: The white Spinnin' "S" symbol zooms out spinning, with static-filled footage of older music videos from the label inside. The screen then glitches, and the Spinnin' TV logo is shown with "CLASSICS" in a script font appearing underneath.
Technique: 2D computer animation.
Audio: Electronic sounds, accompanied by the announcer from the previous logo saying "Spinnin' TV... Classics".
Availability: Only seen on music videos and audio videos labeled with the Spinnin' TV Classics brand. [Examples?]
