Spectrum Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Logo (2000s)

Visuals: The sequence starts on a black background where there is a light ray tracing an already formed eclipse. When this is happening, "SPECTRUM" zooms from the bottom of the screen and "ENTERTAINMENT" from the center. This is where the light ray disappears and a film strip with a larger light in the center appears. The film strip contains various, random movie clips with genre names from "ACTION" to "COMEDY", "DRAMA", "HORROR", "REALITY', and "THRILLER" zooming from the bottom of the screen. After this, the background becomes a blue and purple blob being sucked into the center with the company's name shortly after zooming in.

Technique: CGI combined with archived live action footage.

Audio: It starts with a blaring synthesized sound with a reverbed cymbal crash before turning into a repetitive hip-hop beat during the movie clips. After the clips, electronic beeps are heard with the same reverb cymbal sound from earlier playing when the company's name gets sucked into the center of the screen.

Availability: Seen on a VHS tape of Canniballistic.

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