Space Floor Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Space Floor Television was formed in 2006 by Going to California writers Josh Appelbaum, Andre Nemec and Scott Rosenberg. Jeff Pinkner later joined the company in 2014, and it was renamed to Midnight Radio.

1st Logo (March 15, 2007-March 10, 2008)

Visuals: On a green background, there is a blue stripe that has a series of horizontal lines on the left and right. Beneath the stripe is a photo of a red Saturn with a yellow ring. There is a silhouette of a man holding a handle to put a mop in the mop bucket cart. We can also see two men holding mops on the left and right side of Saturn's ring. Above the top right of Saturn's ring and the stripe, we can see three white stars. Below the Saturn's ring is the words "SPACE FLOOR" in a stylized font with a white outline and a star is between the two words.

Variant: On season 1 of October Road, the logo is smaller and we can see the Mojo Films logo on the bottom.

Technique: A still, digital graphic.

Audio: None, or the closing theme. Original ABC airings used a generic theme and voiceover.

Availability: It's only seen on October Road.

2nd Logo (September 5, 2008-May 12, 2014)

Visuals: On a black background, there is a TV tube with an antenna black and white TV test card (representing the Indian head test pattern) on it. On the white circular lines we see the Saturn and the man from before, but in black and white, minus the two men holding mops, replacing various circles the original Indian head test pattern had. Above the Saturn and the man is the arched words "SPACE FLOOR", replacing two lines and the Indian head and below it is "TV" with two stars on the left and right of the text.

Variants:

  • On Samurai Girl, the words are white.
  • On the U.S. version of Life on Mars, the logo is smaller (or slightly large), and we can see the Kudos Film and Television logo.
  • On Happy Town, the logo is stretched.

Technique: A still, digital graphic.

Audio: A whoosh sound, none, or the closing theme. Original ABC and The CW airings used a generic theme and a voiceover.

Availability: Seen on Samurai Girl, the U.S. version of Life on Mars, Happy Town and Star-Crossed. Also seen on the failed pilot of The Body Politic.

Space Floor Television
Midnight Radio