Draft:Soyuzmultfilm

From the Audiovisual Identity Database, the motion graphics museum

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Background

Soyuzmultfilm (Союзмультфильм; originally Soyuzdetmultfilm (Союздетмультфильм)) is a Russian (formerly Soviet) animation studio, founded on June 10th, 1936 in Moscow from a merger of animation groups of Sovkino, Mezhrabpomfilm, and Mosfilm. In July 1937 the studio was renamed to its current name. Soyuzmultfilm is the largest Soviet animation studio founded in June 1936 and gained its current name in the year after. During the World War II, they were temporarily evacuated out of Moscow. Starting from the 1990s, the studio slowly went into a downfall, and the production facilities were practically destroyed, leaving only the building and the archive of more than 1500 Soviet cartoons. In the late 2000s, the studio began working again with minimal output. They never had a steady logo, using mainly stylized writings of the name. Several animation collectives working inside Soyuzmultfilm created their own trademarks in the 1960s.



1st Logo (1937-1941)

Visuals: A pencil appears, drawing the circle, then it draws the words "СОЮЗ МУЛЬТ" (SOYUZ MUL'T) stacked on each other, and stops horizontally while the filmstrip hangs down from it. The word "ФИЛЬМ" (FILM) appears vertically on the filmstrip.

Technique: Cel animation.

Audio: None.

Availability: Can be seen on a pair of oldest pre-war cartoons.

2nd Logo (1940s-1950s)

Visuals: The enhanced previous logo zooms in, while a webbed pattern moves in background, then the name wipes itself below.

Technique: Cel animation. This logo was later remade by Krupny Plan.

Audio: None.

Availability: [Examples?]

3rd Logo (1936-1937, 1946-1964)

Visuals: The standard Soviet announcer is seen, showing the name in Cyrillic (Produced by / the film studio / SOYUZMULTFILM / Moscow [year] ). Different styles and colours can be used.

Technique: A hand-drawn graphic.

Variants:

  • There was a (.*) version used once in 1955, but the translation is not literal.
  • Starting from 1960, the year of production would not appear anymore.

Audio: None.

Availability: Can be found on cartoons from these years. The English variant was used on Snegovik-pochtovik.

4th Logo (1955-March 3, 1956)

Visuals: Unknown.

Technique: Cel animation.

Audio: None.

Availability: Seen on Колобок.

5th Logo (1960-2000s)

Visuals: The name, divided into three parts, appears one after one like this:

СОЮЗ
МУЛЬТ
ФИЛЬМ

Variants: The name can be shifted to upper left corner.

  • Sometimes the word "ПОКАЗЫВАЕТ" ("Shows") can be seen below.
  • In early years, the year appeared instead.

Technique: A hand-drawn graphic.

Audio: None or the opening theme.

Availability: Started to appear sometime in 1960 and was common till the early 2000s.

6th Logo (1967-1974)

Visuals: On an orange background, the white box (representing a sheet of paper) is seen with the pencil-drawn man (from Fedya Zaycev) inside. The name is written above the box, and "MOSCOW" in Cyrillic below. Also, there's an animated variant of this logo, which starts out with the pencil-drawn man drawing in, then he pulls out the company name from the top and "МОСКВА" from the bottom with a parasol as a hook and strikes a pose when it's done.

Variant: A still version exists.

Technique: Cel animation.

Audio: In the animated variant, when the man pulls out the words, two creaking sounds play.

Availability: This was a custom logo used by animators Z. and V. Broomberg.

7th Logo (1967)

Visuals: There is a drawn man inside a stylized frame, with "SOYUZMULTFILM" and "MOSCOW" wrapping around the picture.

Technique: A hand-drawn graphic.

Audio: None.

Availability: Used once on the cartoon called Pesenka Myshonka (Song of the Little Mouse).

8th Logo (June 14, 1969-June 24, 1994)

Visuals: The logo has the Cyrillic name in the specially designed cartoonish style and various coloured letters "СОЮЗМУЛЬТФИЛЬМ". In early years, the word "ПОКАЗЫВАЕТ" ("Shows") could be seen below and the colour was uniform, but currently every letter have its own colour.

Variant: On the very first episode of Nu, pogodi!, a pencil with filmstrip appears below, similar to these from the first logo.

Technique: A hand-drawn graphic.

Audio: None or the opening theme.

Availability: Seen on the first 18 episodes of the well-known cartoon series Nu, pogodi! (Well, Just You Wait! in english).

9th Logo (1978)

Visuals: The logo starts with an MGM-like logo (resembling the 6th logo, without any text). The lion moves very similar to the aforementioned above. A few seconds later, the lion stops roaring, revealing two hands grab the lion's head (as being a mask). The hands move the mask as Cheburashka (the studio's mascot) appearing. He throws the mask and stare to the viewer. The company name doesn't appear.

Technique: Cel animation.

Audio: The lion roaring followed by a 6-note fanfare.

Availability: Only seen on Ograblenie Po...

10th Logo (1980?-1992)

Visuals: The famous cartoon character Cheburashka is wrapped by the company's name, with a star below.

Technique: A hand-drawn graphic.

Audio: None.

Availability: Used on The Mystery of the Third Planet, among others. Currently used as a print logo.

11th Logo (1980s)

Unknown

12th Logo (1992- late 1990s)

Visuals: On a deep blue background, the name is written in three lines, coloured as the Russian flag. The outline of a pencil is seen with two merged white pigeons on its top.

Technique: A hand-drawn graphic.

Audio: None.

Availability: Was seen on a few cartoons and quickly abandoned.

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