Sony Digital Cinema 4K

From the Audiovisual Identity Database, the motion graphics museum

Logo (2013-)


Visuals: On a black background, the white text "Presented In" (or "Now Showing") fades in. It zooms back and then fades out as the camera pans into a dark environment with smoke and many multicolored crystals floating around. A couple more zoom out as we pan to see the crystals forming the text "Sony Digital Cinema 4K" against a supernova. Some rainbow swirls appear behind the fully-formed text as water ripples appear behind the text.

Technique: computer animation. This was created by Prologue.

Audio: A synthesized string theme, with whooshes and chings as the crystals zoom out. At the very end, there is a chime sound with seat-shaking bass. Composed by Musikvergnuegen.

Availability: Seen in theaters with the technology, including IMAX theaters.

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