So Easy Productions

Background

This is Amy Schumer's vanity card.

1st Logo (April 30, 2013-)

Logo: We see a picture of two ladies (Amy Schumer and her sister Kim Caramele, which she has confirmed on her Twitter account) looking at us. Kim is holding a strap or a sandwich, and Amy wearing sunglasses and holding a purse. They are sitting on a colored bench behind the animals wall, as if they are at the zoo.

Variant: Sometimes, the image is larger than usual, taking up more of the screen.

FX/SFX: None.

Music/Sounds: Just Amy Schumer saying "So easy", which varies. Sometimes, the end theme plays over.

Availability: Seen on Inside Amy Schumer. Also seen on some of her stand-up specials, plus Amy Schumer Learns to Cook and the first two episodes of Expecting Amy. With the 3rd logo being introduced, the logo's days are numbered.

Editor's Note: This logo is very notable for not showing the company name.

2nd Logo (July 9, 2020)

Logo: We see Amy Schumer herself on a grassy hill with trees in the foreground, standing on a tree-like bench with one leg, wearing a black shirt and her pants halfway down, exposing her underwear.

FX/SFX: None.

Music/Sounds: Just Amy Schumer saying "It's so easy!".

Availability: Seen on the third and final episode of Expecting Amy.

Editor's Note: Like the previous logo, it is very notable for not showing the company name.

3rd Logo (March 18, 2022-)

Logo: We see a photo of a chicken wearing sunglasses (much like the previous logo) on a blue cloth, with stains seen on it. It then gains a mouth as it moves, saying "It's so easy."

FX/SFX: The mouth moving.

Music/Sounds: Just the dialogue, provided by Amy Schumer herself.

Availability: Brand new. First seen on Life & Beth.

Editor's Note: While it suffers the same problem as the first two logos, the animation does at least add something to it.