Sky Witness

Background

Sky Witness is a pay television channel owned by the Sky Group, broadcasting in the UK, Malta and the Republic of Ireland. Originally launched as UK Living on September 1, 1993, the channel changed its name to Living in 1997 to avoid confusion with the newly launched UKTV network. It was then renamed to LivingTV in early 2002 and back to LIVING in 2007. In early 2011, BSkyB took over ownership of the channel from Virgin Media Television, who have fully owned it since 1996, rebranding it as Sky Living. On August 6, 2018, Sky Living was closed and replaced by Sky Witness, bringing an end to the Living brand after 25 years.

The channel's programming was originally aimed mainly at women and young adults, but with shows such as CSI, Close to Home and Boston Legal, the channel shifted to broadening its audience reach to a wider range of demographics including men aged 18-45. Nowadays, the channel primarily broadcasts drama shows imported from the United States, aimed at the 18-45 age group.

UK Living

ID (September 1, 1993-1997)

Visuals: Up against a colored background is various objects slowly rotating or the camera panning around or away from them at the bottom of the screen. After a while, "UK" in white Arial fades in with "living" next to it that looks like the font for Lifetime's logo.

Variants:

Sometimes, the logo was used as an introduction for the next program. In this case, a voiceover artist spoke over the regular music.
As stated above, the background and the shown objets may vary. Known variations include:
- A supermarket kart on a bright blue background
- Jam jars on a magenta background
- Vessels on a purple/blue background
- Salt shakers on a teal green background

Technique: Fading effects.

Audio: A nice jazz tune.

Availability: It was only used as a local ident.

Living

ID (1997-Early 2002)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

LivingTV

1st Logo (Early 2002-2004)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

2nd Logo (2004-2007)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

LIVING

1st Logo (2007-November 2009)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Availability: It was used as a local ident on the channel.

2nd Logo (November 2009-Early 2011)

Visuals: There is the text "LIVING" in various locations performing activities, eventually being destroyed.

Technique: CGI.

Audio: Corresponding sound effects.

Availability: It was used as a local ident on the channel.

Sky Living

1st Logo (Early 2011-September 2013)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

2nd Logo (September 2013-2017)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

3rd ID (2017-August 6, 2018)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

Sky Witness

ID (August 6, 2018-)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.