Silvio Berlusconi Communications

From the Audiovisual Identity Database, the motion graphics museum


Background

Silvio Berlusconi Communications was a Italian media company. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi; 38.6% of the group is still controlled by his family, via Fininvest. In 1994, the company introduced its current name, Mediaset; the following year, the company was set as a separate entity (consolidating all of Fininvest's film and TV assets) and the original name was retired.

Logo (September 12, 1986-1995)


Visuals: On a black background, a yellow light slides away to the left of the screen, revealing "SILVIO BERLUSCONI COMMUNICATIONS", with "COMMUNICATIONS" being smaller and separated from the rest of the text by a line. Another yellow light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog on a circle. The logo flashes and "presenta" fades in and flashes below.

Trivia: The logo is actually part of the branding of TeleMilano (and to some extent, Canale 5), then acquired and modified for Silvio Berlusconi's services at the time.

Variants:

  • There's a filmed version, which is described above, and a videotaped version, where 2 bars of light form the text in a straighter and more golden font. The light draws a circle in a similar way to the filmed version, but wipes away to reveal the logo and flashes again. The text flashes in instead of fading in.
  • There is an English variant of both versions, where "presenta" is replaced by "presents".

Technique: Appears to be computer animation.

Audio: A synth jingle with a six-note entry near to the end.

Availability: It appeared on several TV movies such as Il Camorrista. The English videotaped version appears on Shattered Image.

Silvio Berlusconi Communications
Mediaset
Cookies help us deliver our services. By using our services, you agree to our use of cookies.