Shanxi Audio & Video Publishing

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (Late 1980's-Mid 1990's)

Visuals: On a repeated black and sepia galaxy scene is the company logo in orange zooming into the center of the video. A calligraphy-like text of the company name in Chinese wipes in below from left to right.

Technique: Analog-computer animation.

Audio: A loud bombastic fanfare.

Availability: Seen on some documentaries of Shanxi. [Examples?]

2nd Logo (Late 1990's)

Visuals: On a blue-cyan gradient background with stars slowly flying towards the screen are 2 light green X's flying towards the screen. A cyan trail is seen, with the company's nickname following it and stopping towards the X's. The background, along with the logo, is zoomed out onto the same background, but is still and with no gradient, with a off-center green rounded frame zooming onto the screen. Finally, the company name in red and Chinese moves from the right.

Technique: Computer animation.

Audio: A 4-note bell tune, and a heroic guitar & trumpet fanfare.

Availability: Seen on some documentaries of Shanxi. [Examples?]

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