See-Saw Films

From the Audiovisual Identity Database, the motion graphics museum


Background

See-Saw Films is a British-Australian production company founded in 2008 by Iain Canning and Emile Sherman with headquarters in London and Sydney. In 2020, See-Saw and director Garth Davis launched a joint venture company titled I Am That.



1st Logo (November 26, 2010-)

Visuals: Usually an in-credit logo consisting of "SEE" inside a horizontally distorted rectangle and an inverted "SAW", aligned with the bottom side of the rectangle.

Variants:

  • An early version of this logo has its text slightly more horizontally distorted.
  • On State of the Union, "Produced by" is above the logo.
  • On The Essex Serpent, the logo is inside a white box with the logo itself being inverted.

Technique: A still, digital graphic.

Audio: The ending of the movie/TV show.

Availability: Seen on the end of their many films and TV shows starting with The King's Speech.

2nd Logo (October 10, 2013)

Visuals: On a black background, a visible "SEE" and an almost black "SAW", both from the previous logo, appear and wave around, mimicking waving flags. Once they have stopped, "SAW" regains its brightness.

Technique: 2D animation.

Audio: None.

Availability: It was seen on Tracks.

3rd Logo (October 2, 2015-May 11, 2018)


Visuals: On a dark background with faintly bright moving bokeh lights, the screen wipes to reveal the "SEE" part of the logo, dyed violet, against orange bokeh lights. The screen wipes again from the bottom (though not fully), revealing "SAW" and a different background with inverted colors from the previous one. The mask moves downwards to show half of the background containing "SEE" before the logo fades to white and the background to black.

Technique: 2D animation superimposed on live-action footage.

Audio: None or the opening of the movie.

Availability: Only seen on the following films: Macbeth, Lion, Mary Magdalene, and How to Talk to Girls at Parties.

4th Logo (November 6, 2018-)


Visuals: Multiple close ups of various slices containing the logo from last time are shown with an orange light reflecting them. A few seconds later, the camera zooms out to show the slices merge together with their dark outlines faintly visible.

Technique: CGI by GrandArmy.

Audio: None or the opening of the movie.

Availability: It debuted on Widows and can be seen on more recent films from the company such as Ammonite, The Power of the Dog, and Operation Mincemeat.

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