Samsung Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Samsung Entertainment is the home video division of Samsung Corporation, founded in 1999.

Logo (1998-2000)

Visuals: On a black background is the blue outlined oval slowly spinning, shining and zooming in. Then is dark-blue spiral. Spark appears, and spiral turns out to be silver outlined ovals. Spiral disappears as it make "S/\MSUNG" letters (in corporate font) appear one-by-one with "PRESENTS" below. Then the whole thing flashes, the background turns white, as it turns into real Samsung oval logo.

Variant: During the logo's early days, the animation had a different rendition: the logo had a different font and doesn't turn into the oval.

Technique: CGI.

Audio: A fantasy-oriented synth fanfare with a couple drones added in the mix.

Availability: It can be seen on Samsung DVD releases like Shiri (1999). It first appeared on a Samsung Demo LaserDisc dated back in 1998.

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