SVT1

From the Audiovisual Identity Database, the motion graphics museum




Background

SVT1 is the primary television station of the Swedish public service broadcaster, Sveriges Television in Sweden.



1st Logo (1986-1987)

Visuals: On a forest scene is 5 red leaves with white lines. When the falling is complete, it reveals the number "1" in white and the screen zooms a little bit closer to the 5 leaves.

Technique: 2D animation.

Audio: A descending warbling synth in a chiller style.

2nd Logo (1987-1994)

Visuals: There is an underside of a town while it's spinning on a blue background. Then the camera flips to reveal the town while it's spinning and a silver "1". A sunburst can be seen behind.

Technique: CGI.

Audio: A warm-feeling flute theme.

3rd ID (1994-1997)


Visuals: There are multiple lines in different colors going up or down on a black background. Then green, red and blue lines come along and the camera expands to reveal the number "1" from last time. Finally, it shines.

Variant: Sometimes, different programs replaces the lines.

Technique: CGI.

Audio: A piano playing along with a guitar is heard.

Audio Variant: For the variant mentioned, the piano and guitar plays differently.

4th ID (1997-2001)


Visuals: On a black background is the same number above in silver, along with 2 silver rings with text spinning. One ring has the text "SVERIGES" in the same color and the other has the text "TELEVISION" also in silver. Then we see the text "SVT" in white and made up with three lines as the background animation still animates.

Technique: CGI.

Audio: An instrumental theme.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.