RioFilme

From the Audiovisual Identity Database, the motion graphics museum



Background

RioFilme (also known as Distribuidora de Filmes SA - RioFilme) is a film distributor in Brazil. Created in November 1992, RioFilme is managed by the City Hall of Rio de Janeiro.

1st Logo (1992?-1990s)

Visuals: The sequence starts with a frontal helicopter shot of the Cristo Redentor monument in Copacabana, Rio de Janeiro. The screen then cuts to a shot of the back of the monument as the transparent words "RIOFILME" appear and slowly move from right to left. The screen fades into the camera zooming through the Cristo Rendentor as the Riofilme name quickly zooms out into the City Hall logo used at the time, which consists of a stylized version of the Rio de Janeiro flag (A shield with two dolphins on the left and right of the shield). On its right side are the words "Prefeitura da Cidade", and "RIO", with the latter being red. Below all of that are the words "Secretaria das Culturas" and an empty space in which "RIOFILME" zooms out into. After a few seconds, the Cristo Redentor shot fades to black as the rectangle stays, but then fades out as well.

Technique: Live action and 2D animation.

Audio: A soft relaxing piano tune which segues into a calm rendition of Aquarela do Brasil by Ary Barroso.

Availability: It has only been spotted in 90's prints of Deus e o Diabo na Terra do Sol (1964) and Os Anos JK - Uma Trajetória Política (1980).

2nd Logo (1999)

Visuals: The screen fades from a white background to a still aerial shot of the Cristo Redentor, which then fades into a blue CGI rectangle with the words "PREFEITURA DO RIO", and a thinner gold rectangle fades in below that with the black words "SECRETARIA MUNICIPAL DE CULTURA". We quickly fade into the blue word "RIOFILME", which shines blue light onto the camera, and after that it becomes part of a blue rectangle, similar to the "PREFEITURA DO RIO" text from earlier. That rectangle then shines as "apresenta" in black appears below and zooms slowly before stopping.

Technique: CGI animation.

Audio: None.

Availability: It was spotted in the 1999 Buena Vista International film Mauá: O Imperador e o Rei.

3rd Logo (2010-2012)

Visuals: On a black background, a blue rectangle unwraps itself as the Prefeitura do Rio symbol fades in and the words "RIO" and "PREFEITURA" fade alongside it, and a smaller light blue rectangle appears below with "RIOFILME" in white. A white outline then fills the gaps in between the rectangles and the logo zooms out slowly, before everything except "RIO" fades to black. Another blue rectangle unwraps behind "RIO" as the camera zooms out, then a light blue rectangle appears below "RIO", with the dark blue words "CAPITAL AUDIOVISUAL", then a dark blue rectangle with the words "DA AMÉRICA LATINA" appears below that.

Variant: A still and smaller variant exists.

Technique: CGI animation.

Audio: A fast-paced electronic piece. For the variant, none.

Availability: Seen on RioFilme's movies during 2010 and 2012, including Bruna, Surfer Girl and the Brazilian release of the 2008 Argentina-Brazil co-production 31 Minutos: La Pelicula, which was only released in Brazil in 2012.

4th Logo (2012)

Visuals: On a black background, the text "RIOFILME" in bold and "DISTRIBUIDORA DE FILMES S.A.", smaller and in a different font positioned below "RIOFILME" fade in, and after a few seconds fade out.

Technique: Fading effects.

Audio: None.

Availability: Only spotted on Faroeste Caboclo.

5th Logo (2012-2015)

Visuals: The logo starts with shapes appear shaped like the curved pattern in the Copacabana sidewalk. There's an empty white space in the middle where a black curve starts to form. As the camera follow the curve, it starts to wrap itself in various dots and other shapes, as if it were a filmstrip in a projectors. As it reaches the bottom of these patterns, the RioFilme logo from before in black and white appears, and the bottom rectangle saying "RIOFILME" hangs down slightly as the top of a clapboard would do. It then quickly comes back to its position as the patterns above disappear and the logo colorizes. The text "Rio. Uma cidade de cinema." appears, then it disappears in order to make way for the English translation "Rio. A film friendly city."

Variants:

  • A version so far only spotted in Até Que a Sorte Nos Separe and Gonzaga: De Pai Pra Filho (both 2012) has the RioFilme Distribuidora de Filmes S.A. logo appears instead of the normal one.
  • Unknown.

Technique: CGI animation.

Audio: A hiss plays when the waves appear followed by a Samba beat from a tambourine as the wave does its thing, then a projector running sound appears and a one-note orchestral sting plays near the end, and an orchestral hit when "RIOFILME" claps. A weird three-note jingle plays when the text appears. Music composed by Garaldo Côrtes. On one film, it uses the third logo theme, due to an plaster error.

Availability: Unknown. [Examples?]

6th Logo (2014-2015)

Unknown.

7th Logo (2014)

Unknown.

8th Logo (2015-late 2010s)

Visuals: The screen zooms out from a stylized version of Corcovado Mountain and its cable car system, all in light blue. There are some white buildings below it and various stars in the sky. The screen then zooms out quickly to reveal a clapboard with a light blue top. The Rio de Janeiro skyline then fades into plain dark blue as the clapboard claps and flips upside down as the Prefeitura do Rio logo and the RioFilme text appear. The whole logo zooms out to the right as the Rio de Janeiro 450th Anniversary logo (the stylized numbers "4", "5" and "0" arrange to look like a face) appears on the left, along with two rectangles in dark and a light blue word saying "CULTURA PRESENTE!" in a drawn font.

Technique: CGI animation.

Audio: A catchy piece with a clapboard sound.

Availability: Seen in 2015 films during the celebration of Rio de Janeiro's 450th anniversary, such as Até Que a Sorte Nos Separe 2.

9th Logo (2020-?)

Unknown.

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