Renato Aragão Produções Artísticas

From the Audiovisual Identity Database, the motion graphics museum


Background

Renato Aragão Produções Artísticas is a self-owned production company founded in 1977 by Brazilian comedian, actor, writer and producer, Renato Aragão. Aragão produced a series of parody spoofs (like Brazilian Star Wars, Planet of the Apes, Wizard of Oz, etc.), slapstick comedy and adventure films under the Os Trapalhões franchise from 1979-2017. Though in some of the films released between 1983 and 1990, members of the Os Trapalhões comedy duo, Dedé Santana, Mussum and Zacarias, formed their own production company, Demuza Produções, in 1979, for they and Renato Aragão split up during their 1983 crisis involving the duo themselves. Demuza ran until 1990 when one of the members, Zacarias, died in the same year, resulting to its debt problems and ceased operations. Meanwhile, Renato Aragão continued operating his headquarters throughout the years with his movies and TV programs that he starred in, and has fulfilled a well-known name for his career in Brazilian cinema.



1st Logo (December 15, 1983-December 14, 1989)


Visuals: On a black background with neon purple lights moving away from us, there are four metal sticks connected together in a circular position. The sticks hit the end of the horizon, and a lens flare appears, making the sticks disappear. A 3D "R" writes in, as well as an "A", with the left line sticking out, kind of like a tablet stand. Then, "Renato", in all capital letters, with smaller letters in the further direction, zooms to the R on the left, while "Aragão", also in all capital letters, zooms to the A on the right. After the Renato R and the Aragão O finish zooming, "Produções" zooms out, followed by "apresenta". The logo flashes.

Trivia: Even though the 'RA' logo can be spotted as an in-print variant in the 1970s Os Trapalhões movie posters, it wasn't traditionally animated until 1983 by Ilimitada Ltda. in Rio De Janiero.

Technique: Backlit cel animation.

Audio: A low synth note throughout, followed by an eleven-note harp theme.

Availability: Can be seen on releases by the company, and on some '80s Os Trapalhões films on DVD.

2nd Logo (February 12, 1990-September 24, 1991)

Visuals: Both the 3D 'RA' still logo and the text fade in and out on a black background.

Technique: Fading effects.

Audio: The first logo plays with the film's intro, while the second one is silent

Availability: Can be found only on Uma Escola Atrapalhada (1990) and Os Trapalhõese a Árvoreda Juventude (1991)

3rd Logo (December 25, 1997)

Visuals: Both the 3D 'RA' still logo and the text fade in and out on a blue gradient background.

Technique: Fading effects.

Audio: The opening score of the film.

Availability: Only seen on O Noviço Rebelde (1997).

4th Logo (December 25, 1998-December 17, 1999)

Visuals: The metallic 3D 'RA' logo zooming out of the screen, and the text shines in the first note of the theme music.

Technique: 2D animation.

Audio: A quick suspenseful and booming piece of music was played throughout the logo.

Availability: This can be seen in two films, Simão, o Fantasma Trapalhão (1998) and O Trapalhão e a Luz Azul (1999).

5th Logo (January 6, 2006-June 20, 2008)

Visuals: The lighter 3D 'RA' logo zooming in the black background, and the text appears one by one before the blue spotlight shines behind the 'RA' logo. Then, a lens flare shines underneath the text, and the logo fades out.

Technique: 2D animation.

Audio: A somewhat oriental like theme with electrical sound effects played in the logo.

Availability: This can be seen on the final three films made by the company which are: Didi, o Caçador de Tesouros, O Cavaleiro Didi e a Princesa Lili (both released in 2006) and O Guerreiro Didi e a Ninja Lili (2008).

Cookies help us deliver our services. By using our services, you agree to our use of cookies.