Reel One Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Reel One Entertainment is a Canadian entertainment company that produces and distributes television movies and series. It is one of the independent providers of Lifetime (and some Hallmark films) movies. The company was founded in 2001 by Tom Berry, and is headquartered in Montreal.

1st Logo (December 8, 2008-)

Visuals: There is a filmstrip with a sepia film leader. The camera pans to the right to reveal that the filmstrip is in a projector with a tube TV next to it. The filmstrip is in the shape of the word "Reel". As the filmstrip gets outlined in gold, the TV displays a film countdown, but with the word "ONE" added to the end of it. When the countdown is finished, the screen flashes, causing the logo to change into the words "Reel One" made out of film. Below it, the word "E N T E R T A I N M E N T", in tan Copperplate lettering, appears via a pixellating effect. A wiping shine effect is seen over "Reel One".


  • There is a short version.
  • A still version exists.

Technique: CGI.

Audio: A dramatic theme (composed by Richard Bowers) accompanied by sounds of a film reel.

Audio Variants:

  • Sometimes, the film reel sounds are not present.
  • At the end of some TV movies, the ending theme plays over this logo.
  • In other cases, it's silent.

Availability: It appears on a lot of recent Canadian made-for-TV movies, which are often seen on Lifetime, LMN and UP. Examples include Boy Next Door, The Secrets She Keeps and The Paramedic Who Stalked Me. It also appears on some Syfy made-for-TV movies, such as Swarmed.

2nd Logo (alternate) (July 9, 2014-)

Visuals: On a brick background, a crumpled piece of paper smooths itself out, revealing the Reel One Entertainment print logo (which consists of the large 3D letters "ROE", along with the company name in all caps below). A pair of hands then move the paper closer to the screen.

Variant: There's a version in which the logo fades and zooms-in on a white background.

Technique: Stop-motion animation.

Audio: Some paper crumbling sounds or the ending theme of the film.

Availability: It appears on romantic made-for-TV movies they produced for Hallmark Channel. These includes Cooking With Love and Love on Harbor Island, among others. However, most international prints of these plaster it with the previous logo. The variant was seen at the beginning of trailers for the company's movies.