Rainbow S.p.A.

Background

Rainbow S.p.A., formerly known as Rainbow s.r.l., is an Italian production company known for Winx Club and 44 Cats.

1st Logo (2000s)

Logo: On a black background, we see a rainbow sparkle effect form a blue box with a static rainbow, an "R" next to it, and the vertical blue text "RAINBOW" to the left of the box. Copyright information is below.

FX/SFX: None.

Music/Sounds: The closing theme.

Availability: Seen on Winx Club.

Editor's Note: None.

2nd Logo (October 18, 2012, September 4, 2014)

The mechanical being
The final result

Nickname: "The Rainbow Maker"

Logo: We see a grassy field, with a branch that a frog is sitting on. We pan over to a hill where a gear is turning in a river, and a wooden mechanical being (officially know as The Rainbow Maker) is sitting down. It gets up on its many legs, pulls a lever on itself, and its eye turns into a rainbow colored wheel, which begins to spin. We zoom in to another grassy area, where a wooden light, presumably from part of The Rainbow Maker, shines a blue beam. It is reflected off of two wooden mirrors, and hits a glowing green gem held by The Rainbow Maker's hands. The gem swells, and rainbow bands fly out of it. The rainbow moves across the landscape, and touches a wooden letter "R", turning it white. The background turns to a sky background and a blue square forms around the "R". The rainbow stripes move behind the R, and the text "RAINBOW" appears on the side. The logo's reflection can be seen underneath.

Variant: There is a variant where after the logo is formed, the word “CGI” appears on the bottom right of the logo.

Trivia:

This logo was designed by Dadomani s.r.l. Ivan Citelli is director of photography.

A behind-the-scenes look at the logo's stop motion set getting built can be found here.

FX/SFX: Very impressive and unique stop motion animation throughout, likely enhanced with CGI.

Music/Sounds: A gentle orchestral theme that builds near the end. Mechanical noises and the croaking of the frog at the beginning accompany. Composed by Andrea Ponzano for Taboo Studio.

Availability: Seen on Gladiators of Rome and Winx Club: The Mystery of the Abyss.

Editor's Note: A fantastic logo that should have been used more than just twice (at least based on what has been discovered).

3rd Logo (2016-)

Logo: On a black background, the white text "RAINBOW" flips up. It turns on it's side, and a black "R" appears next to it in the same font as the last logo. Rainbow stripes wipe in behind the "R" and a blue square appears behind it, forming the same logo as before.

FX/SFX: The text and formation of the logo.

Music/Sounds: A few sound effects for the action in the logo.

Availability: Current.

Editor's Note: None.