RCA Video Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

RCA Video Productions was established in the early '80s as a division of RCA, before it spun off in a management buyout in 1987 under Lightyear Entertainment.

Logo (1984-1987)

Visuals: There is a picture of a desert in the sunset. The logo zooms out so that the desert is enclosed in a TV tube, and we see mountains in a night sky. Then gold squares and lines from a filmstrip in the texture of orange leaves zoom out. The TV tube then changes to water, and the background changes to a forest. There are the words "rvp" in a script font, zooming out in front of flowers as a texture. The gold squares settle onto the lines, making it into a filmstrip. The TV tube and gold squares fade into a blue gradient color, then the lines from the filmstrip fade into a cut-out. The "rvp" text turns white and the background then fades into a black-red gradient. Then the words "RCA Video Productions" in white, in a Helvetica font fade in below. The logo shines and then the letters of the "rvp" text flash.

Technique: Primitive computer animation.

Audio: A 8-note violin-line synth theme, which fades into synth tinkling with three chimes and an ascending theme.

Availability: Seen on old VHS, Betamax, CEDs and Laserdiscs of the era, including Ray Davies' Return to Waterloo, Music Media's Elvis titles, and releases from RCA/Columbia Pictures Home Video's Musicvision label, like Thompson Twins: Single Vision and Eurythmics: Sweet Dreams: The Video Album. The logo does not appear on any of the Jane Fonda workout videos. The logo was later plastered by the Lightyear Entertainment logo on current prints.

External Links

RCA Video Productions
RVP Productions