Premier

From the Audiovisual Identity Database, the motion graphics museum


Logo (2012?-2013?)


Visuals: On a black background, various types of objects form the word "PREMIER". These include:

  • Green liquid pouring to fill in "P".
  • A fabric-like waving effect to reveal the "R".
  • Two twirling magenta paths made up of two lines merging into an expanding hodgepodge of 3D rigid shapes, which morph into the "E".
  • Hot pink, cyan, orange, and green colored stripes quickly sliding in from the top right, bottom left, left, and right sections from where the "M" sits, repeatedly merging and changing the colouring of the letter.
  • A set of lightning bolts sparking around the "I".
  • A group of pixels forming an Invader from Space Invaders, which slides down and, after a blast from the top makes contact with the alien, morphs it into the "E".
  • A spray can effect drawing in the "R".

"DESIGNED & AUTHORED BY" appears on top of the text through a rectangular wiping effect with the latter word having a circular wiping transition. Next to the logo, the vertical bar draws in from top to bottom, followed by "ENTERTAINMENT ARTS CULTURE" in a stacked format flashing and flickering in word by word. Below the company name, a square slides in from left to right to reveal the website URL. After a few seconds of remaining still, five vertical bars coloured orange, dark green, white, pink, and yellow slide in from the centre and into both sides of the screen, wiping the screen to black.

Variant: Early releases have a different formation for the second "E" where Lime-coloured outline hexagons burst out to reveal said letter.

Technique: 2D computer animation.

Audio: Loud, air-like stuttering is heard for the first half of the sequence alongside electronic sparking a little later than the former sound effect. A set of echoed, low-pitched chimes can be heard in the middle of the sequence. When the bars wipe away the logo, a loud blast plays.

Audio Variant: The alternate variant features an upbeat, high-pitched electronic soundtrack with various sound effects such as whooshing and electricity being heard.

Availability: The logo appears on Guess How Much I Love You - The Adventures of Little Nutbrown Hare: New Tales.

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