Plus Video

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1988-1992)

Visuals: On a space background, there are two filmstrips scrolling from the left side of the screen and from the right of the screen. On the center behind the two filmstrips, some gold bordering lines, zoom in while shining and then freeze. There's also a 3D filmstrip that rotates from the screen, flying up and a video cover that rotates and pans toward the screen. A film reel is shown, rotating from the left side of the screen, zooming in. Then, a VHS tape zooms in, and pans from the bottom of the screen. The gold borders then disappear, as they reveal a logo that has two "no" signs from the left and right and the red "VIDEO" vertically. Then the yellow Nintendo/Turner-like sign with the red outline, and the word "PLUS" zooms out and connects to the "no" sign and "VIDEO". The space background disappears, getting replaced by moving blue lights that pan downward. Finally, the filmstrip disappears.

Technique: Chroma-keyed live action footage and 2D animation.

Audio: "Take It All" by Yello complete with whooshes.

Availability: Seen on early Plus Video releases in Argentina.

2nd Logo (1992-1996)

Visuals: On a gray marble background, some clips of various film and television stars panning downward, with a gold border that flies in from the screen. As it would zoom out on a sky background, the film clips disappear, as the "VIDEO" text from the previous logo zooms out, flying in. Suddenly, the marble background becomes a rectangle. As the "VIDEO" rectangle continues to unravel, the "PLUS" sign zooms out and then the outline and two "no" rectangles unravel, turning into the same logo from before that flashes.

Technique: CGI.

Audio: A fanfare that gets more stronger at the 2nd half. The fanfare is actually called "Main Title" by Leonard Rosenman.

Availability: Can be found on their 90's tapes in Argentina during the time.

3rd Logo (1996-2002)

Visuals: On a trippy moving green-ish background, a silver rectangle with the "PLUS" word on it is seen shaking around the screen, which later gets more slower.Meanwhile the red "PLUS" zooms out from the top as the rectangle stops, which then takes place inside the rectangle's "PLUS" word. A red rectangle with "VIDEO" on it also zooms out from the top but is also seen flipping vertically, then places at the bottom of the now-finished logo.

Technique: CGI.

Audio: A slow, trippy synth ambient theme which is actually called "Dreamtime" by David Vorhaus. The music was also used on the Channel 4 "Nightime" block as program music.

Availability: Can be found on their 90's tapes in Argentina during the time.

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