Phonogram Records

From the Audiovisual Identity Database, the motion graphics museum


Phonogram Records was a holding company for record labels which included Philips, Fontana, Vertigo and Mercury. The company was founded in 1970 as a joint venture of Philips Records and Deutche Grammophon and was a unit of the Grammophon-Philips Group (GPG). GPG was reorganized as The PolyGram Group in 1972 and in 1997 all PolyGram units still using the Phonogram name were renamed Mercury Records. PolyGram continued until 1998, when the company was purchased by Seagram and merged with Universal Music Group.

Logo (1985)

Visuals: On a black background, clapperboard flips down, zooms in at the top clapper and turns into a cartoonish TV like static, as many lines appear during this. After it stops, many musical notes along with white square with black circle and with dot in the center (possibly representing a vinyl in a gramophone) fly and zoom in. As the white square stops, 2 lines fly in from above and below and form a line in a square, the dot turns red, and white curvy line forms the text "phonogram" below.

Technique: Cel animation.

Audio: None.

Availability: Seen on the Money for Nothing videoclip.

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