Peakviewing Transatlantic

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (1997-2001)


Visuals: On a black background, there is a purple "i" with other letters that form "Peakvewing", sliding to the left and the right. When the camera pans up to a capture of the Earth's low-right corner, a yellow light appears and the letters of "T R A N S A T L A N T I C", appear surrounded by two lines and by dots between each letter. The light shines for a few seconds before fading out.

Technique: 2D animation and live-action capture.

Audio: A crystallized jingle that turns into a powerful and dramatic fanfare.

Audio: On early movies like Beings, the music was mixed with a rock guitar hit.

Availability: Appeared on The Last Leprechaun, Merlin: The Return and The Meerksville Ghost. Also shown on Preschool programs like The Bag People and Filligogging.

2nd Logo (2001-2007)


Visuals: A glowing neon bird flies above the night water surface. Then it freezes still in the center and "PEAKVIEWING" rises from the water, followed by smaller "TRANSATLANTIC PLC".

Variants:

  • On some films, the bird would morph into "PRESENTS", and the "PLC" is absent. The soundtrack was also different.
  • On Dazzle and several other distributed films, the logo was still on black background.

Technique: Digital 2D animation.

Audio: The "Presents" version had a crystallized jingle soundtrack with twinkles. Also, the previous music was used.

Availability: Used on later movies like Hoodlum & Son and The Magic Door. The logo also plasters the previous one in early 2000s prints of older movies by the company.

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