Oops Doughnuts Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production company of Andy Fickman and Betsy Sullenger. The company specializes in theater, digital and television. It was founded sometime in 2012, but didn't use a logo until the following year.

1st Logo (July 19, 2013-)

Visuals: On a white background, there's a cartoon drawing of a light blue donut box tipped over to the right with the word "OOPS" made with different types of donuts, in this order:

  • The first "O" is a pink-frosted donut with brown sprinkles and cut in half.
  • The second "O" is a Danish-like donut with gold frosting.
  • The "P" is made in two, the bottom half being a bun donut with brown frosting and the other being a half-eaten gold-like donut with blue frosting and red squiggles on it.
  • The "S" is made from two half-eaten brown donuts with green frosting and sprinkles on it.

Underneath it, there's the word "DOUGHNUTS" (seemingly in the font of that used by the logo of The Simpsons) which is laid on the floor, with "PRODUCTIONS" (in the font used for Kevin Spencer) in black, with a line below both of the "O"s.

Variant: An animated variant exists. Here, a person is carrying the donut box on a street as he then drops them, forming "OOPS" with the donuts that are described above. There are also some half-eaten donuts tipped over on the top-left (which do not appear in the logo itself). It then fades to the cartoon drawing of the logo as it zooms out slowly and the white background transitions in from the right (with blue sparkles going around it).

Technique: A still, digital graphic. The variant is mostly a mix of live-action and 2D.

Audio: None or the end theme. Sometimes, the audio from the Beck & Hart Productions logo trails into this logo.

Audio Variant: A pop tune heard throughout, followed by a thud when the donuts are dropped and a child's voice saying "Oops! Doughnuts". It ends with a whoosh and sparkle-like noises when the logo transforms to a cartoon drawing.

Availability: Seen on Liv and Maddie, the company's only project for unusual reasons despite them producing most content. It is now used as a secondary logo following the series' end. The animated variant can be found on Daniel Elkayam's Vimeo account.

2nd Logo (December 3, 2021-)

Visuals: The same logo from before, which is now smaller and in the center of a black background without "PRODUCTIONS" below.

Technique: A still, digital graphic.

Audio: None.

Availability: First seen on Christmas... Again?!. It's currently unknown if this will replace the previous logo in the future.

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