Oklahoma State University

From the Audiovisual Identity Database, the motion graphics museum


The Oklahoma State University System is a university system comprising six educational institutes across Oklahoma. During the 1960s and 1970s, the university also produced educational films.

1st Logo (May 3, 1971)

Visuals: On a black background, a stylized red "S" with its two ends extended, slowly zooms in. While this happens, a red "O" moves in from the left of the screen and a red "U" moves in from the right. The "O", the "S" and the "U" eventually settle into place, forming a stylized "OSU" monogram, which shines for a bit. After the monogram shines, a white circle appears behind it, encircling the "OSU". After a while, the logo cuts to the same monogram, this time white, over a red background, with the words "OKLAHOMA STATE UNIVERSITY" in black below it. The logo then fades out seconds after.

Technique: Motion-controlled animation.

Audio: A synthesized piece with a whoosh for the shining.

Availability: So far, it exists on the NBC News/Films Incorporated TV special This Child Is Rated X, which is only known to exist as a 16mm film print.

2nd Logo (1993)

Visuals: On a sky-blue gradient cloudy background within a big metallic cube grid below, a chrome circle rises from the grid, revealing the letters "ETS". They both turn into a black circle firstly, and the letters to a stylized symbol - three shaped rectangles within round and diagonal ends arranged together - also in chrome. A white-black circle is then revealed behind the black circle. Below, "EDUCATIONAL TELEVISION" slides upwards, and then "OKLAHOMA STATE UNIVERSITY" stretches in below said words. Two orange shines appear on the symbol, one on the distance from the chrome and one on the upper-right corner.

Variant: At the end of said releases, an orange-gradient scribble streak is applied below the symbol, with said words shown upwards.

Technique: Computer animation.

Audio: A synthesized piece.

Availability: Spotted on NASA Space Exploration, Mission to Planet Earth, and others.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.