Ochre Moving Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

Ochre Moving Pictures is South Africa's leading developers and producers of entertainment and educational television founded in 1999, located in Johannesburg.

1st Logo (2000-2021?)


Visuals: On a white background, a dark yellow rectangle slides to the left and reveals the text "ochre" with each letter rotating on its place. Then, three shapes slide to the right, in order: a thick purple bar, a red rectangle and a yellow square. After that, the text "moving pictures" appears below the dark yellow rectangle, then two purple bars expand in size from the above and below. The forming animation of the logo is small and seen on the right side of the screen.

Variant: During 2014 to 2021, the animation is smoother than usual, the forming animation of the logo is on a normal size and in the center, with the text "moving pictures" in a different font with a pink bar next to the left.

Technique: 2D animation.

Audio: Sounds of falling coins, followed by a deep clang noise

Availability: Seen on some shows during the era.


2nd Logo (2021-)

Visuals: On a black background, there are four squares with the colors from before, which shorten into vertical bars, then they rotate at 90° degrees as the background suddenly changes to white, with the text "ochre moving pictures" below it.

Technique: 2D animation.

Audio: A four-note piano theme

Availability: Seen on a 2021 sizzle reel.

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