Northern Ireland Screen

From the Audiovisual Identity Database, the motion graphics museum


Background

Northern Ireland Screen is the national screen agency for Northern Ireland. The agency's purpose is to promote the development of a sustainable film, animation and television production industry. It was established in 1997 as the Northern Ireland Film & Television Commission in 1997, and was renamed to its current name in 2007.

1st Logo (March 24-June 18, 2004)

Visuals: On a black background, there is a white box containing the spaced-out text "NIFTC" in Gill Sans Bold which is enclosed in a black rectangle. The text "NORTHERN IRELAND FILM AND TELEVISION COMMISSION" is placed underneath it.

Variant: On Battle of the Bogside, there's the following stacked text above the logo: "LOTTERY FUNDED BY THE ARTS COUNCIL OF NORTHERN IRELAND THROUGH".

Technique: A still graphic.

Audio: None.

Availability: Seen on Battle of the Bogside and Freeze Frame.

2nd Logo (August 26, 2005)


Visuals: The camera pans to a series of filmstrips and lines containing "0" and "1" shining in a white/pink gradient and falling down. Then, the footage blurs out and cuts to a black background where a light wipes in the text "NORTHERN IRELAND FILM AND TELEVISION COMMISSION". Above it, a long picture of a sunset behind some dunes blurs out.

Technique: 2D computer animation.

Audio: Some deep metallic sound, followed by a deep explosion.

Availability: Seen only on The Mighty Celt.

3rd Logo (September 19, 2006-)

Visuals: A transparent filmstrip passes from the left on a red/orange gradient background, while some transparent symbols consisting of a stylized-rounded square having another similar square behind it, slide from various sides of the screen in different sizes. Meanwhile, there are some vertical lights zooming in. Then, two stylized-rounded squares come in respectively from the upper and lower corner of the screen, and join together in a similar way. On their left, the text "NIFTC" appears letter-by-letter, while the name of the organization fades in below, in a two-row stacked lettering. Finally, the background becomes black leaving just the logo which fades out gradually.

Variants:

  • There's a still in-credit version used on some programs.
  • Coinciding with the organization's name change in 2007, the text was changed to "Northern Ireland Screen" with "screen" in a bigger font below the first two words. The text appears as the two white squares join together, and at the text, the logo wipes out.
  • Since the 2020s, the logo has been enhanced with better effects.

Technique: Light effects combined with 2D animation.

Audio: An etheral synth note with a film projector sound and some droining noises. The logo could be also silent.

Audio variant: For TV shows financed by the organization, the closing theme plays over.

Availability:

  • Original version:
    • Seen on Middletown, Johnny Was, and Tell It to The Fishes.
  • Current version:
    • Seen on current films financed by the company such as The Lost City of Z and Nothing Compares. It was also seen on TV shows like, Jim Henson's Pajanimals.
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