Netflix Games

From the Audiovisual Identity Database, the motion graphics museum


Background

Netflix Games is the game development arm of Netflix. In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022. Netflix announced plans to release mobile games which would be included in subscribers' plans to the service. Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on Stranger Things including Stranger Things 3: The Game, based on its third season, for free to subscribers through the Netflix mobile app.

The company acquired Night School Studio, an independent video game developer, in September 2021. Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made Stranger Things titles. Netflix stated that they intend to add more games to this service over time. On November 9, the collection launched for iOS. Some games in the collection require an active internet connection to play, while others will be available offline. Netflix Kids' accounts will not have games available.

Logo (November 2, 2021-)

Visuals: The logo consists of a multi-tiered black background with red and purple gradient lines and the Netflix logo in the middle of the screen.

Variants: Vertical and horizontal versions of the logo exist. The aspect ratio depends on the device.

Technique: A still, digital graphic.

Audio: None.

Availability: Seen on games such as Stranger Things 3: The Video Game, and Bowling Ballers, and has appeared on every game from Netflix ever since.

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