NBC/1979-1986

From the Audiovisual Identity Database, the motion graphics museum

< NBC

11th ID (Proud as a Peacock) (1979-1980)

Visuals: There are some sparkles zooming out in an image of outer space with a blue planet below. Then, the new redesigned peacock comes and spreads its multicolored orange gradient wings. Under it is the wording "NBC PROUD AS A PEACOCK" with the NBC abstract N under it.

Variants:

  • An early version has the peacock having different, more vibrant feathers.
  • There's also a version with the abstract N from before zooming out with the sparkles.

Custom Local Variants:

  • KSBW-TV
  • KSBY-TV
  • KXAS-TV
  • WBBH-TV
  • WCKT
  • WESH-TV
  • WFMJ-TV
  • WMAQ-TV
  • WMC-TV
  • WPTV-TV
  • WPTZ-TV

Technique: Scanimate animation by Image West.

Audio: The campaign song "Proud as a Peacock", composed by Joey Levine.

Availability: Several local versions appear on Image West demo tape #15B (1979), available on Dave Sieg's Scanimate DVD.

12th ID (1979-1980)


Visuals: On a black background, several colorful neon lines are drawn onto the screen. The neon lines zoom out and flash, revealing a CGI view of the NBC peacock, behind a blue stylized "N". The peacock then shines.

Technique: Scanimate animation.

Audio: An instrumental version of the network's "Proud as a Peacock" campaign for the 1979-80 season while Casey Kasem says "This is NBC".

Availability: This was only used as a network ID.

13th ID (Proud as a Peacock) (1980-1981)


Visuals: The 11-feathered peacock zooms out on a blue background with flares, unveiling "NBC PROUD AS A PEACOCK" underneath, along with a 2D drawing of the Proud N in outline form (or the station's logo for local campaigns). It also shines all over the peacock.

Technique: CGI.

Audio: A re-recorded version of the previous campaign's music, with the chorus singing, "NBC, proud as a peacock!"

14th ID (1981-1983)


Visuals: There is the peacock spreading its wings while the outline N forms after the peacock's movement stops.

Technique: CGI.

Audio: An instrumental version of the music for NBC's 1980-81 season (Proud as a Peacock) and later their 1981-82 (Our Pride is Showing) and 1982-83 seasons (Just Watch Us Now) being played respectively. An announcer later says "This is NBC".

Availability: This was only used as a network ID during 1981 to 1983.

15th ID (Our Pride is Showing) (1981-1982)


Visuals: The sequence starts with a space background. Then, it rolls up to a magenta and navy blue striped background as the NBC "Proud N" lays on it. The body of the peacock, the abstract N and the two yellow feathers light up to the NBC chimes (G-E-C). Finally, the words "OUR PRIDE IS SHOWING" goes on the background as the logo comes to a stop.

Technique: CGI.

Audio: A chorus singing, "NBC. The magic keeps on growing, NBC, (G-E-C) Our pride is showing!"

16th ID (Just Watch Us Now) (1982-1983)

Visuals: On a plane consisting of tiles of peacocks with 11 feathers, the text "NBC" rotates and flies out, followed by the text "JUST WATCH US NOW". Then the camera pans to the NBC peacock with the "N" from the previous logo, made by blue lines. Then, the peacock with the "N" zooms in.

Technique: CGI.

Audio: The shortened version of the last part of the jingle "We're NBC, Just Watch Us Now". Sometimes, an announcer (Danny Dark) says, "This is NBC, the network that swept in Emmys.", followed by a chorus singing "We're NBC, Just Watch Us NOW!"

17th ID (Be There) (1983-1984)


Visuals: On a moving NBC wallpaper is the NBC logo zooming in.

Technique: CGI.

Audio: Danny Dark says "This is the NBC television network!" over an excerpt of the network's "Be There" theme. After the voiceover, the theme concludes with the jingle "You can N-B-C there, be there!"

18th ID (Let's All Be There) (1984-1985)


Visuals: On a black silver-lined floor, there is a three-dimensional model of the 1979-1986 NBC logo sitting closely above ground. The camera pans below to some huge text, which is revealed to be "BE THERE", sitting on a black floor with red lines scrolling. The camera pans back to show another three-dimensional model of the aforementioned logo in front of the lettering. Then a dotted shine of light reveals the text "LET'S ALL." It then zooms through the letter "E."

Variants:

  • There's a version with different panning animation. First we see the NBC logo floating in mid-air. Then the camera zooms away from the logo and zooms into the "BE THERE" sign with the dotted shine revealing "LET'S ALL." Then it zooms through the letter "E."
  • There's another version which is on a black background with blue being emitted below. The NBC logo floats in mid-air on the right and "LET'S ALL BE THERE" sits on the left. This was used as a generic NBC ID.
  • An alternate version of this variant without the peacock was used as a template for NBC stations to place their logos when needed.
  • A version was made for Seven in Australia. In this version, the Seven logo replaces the NBC logo.
  • A version was also made for SBT and TVS in Brazil. In this version, the words "LET'S ALL BE THERE" are translated into Portuguese as "QUEM PROCURA ACHA AQUI". Also, the entire logo is 2D and cuts to the words coming in. After the camera zooms through the words, either the SBT or TVS logo zooms in.
  • Local Variants:
    • KPRC-TV 2 (Houston, Texas): The station's logo replaces the NBC logo.
    • WMAR-TV 2 (Baltimore, Maryland; now an ABC affiliate): The station's logo replaces the NBC logo.
    • KYTV-TV 3 (Springfield, Missouri): Basically a still picture of the first part of the ID with different panning animation, but the station's logo is seen floating in mid-air, replacing the NBC logo. Also, there is a byline on a black floor with red lines saying "KYTV SPRINGFIELD, MISSOURI" with an outlined version of the 1975-1979 NBC logo placed between the call letters and the city name.
    • WSTM-TV 3 (Syracuse, New York): The station's logo replaces the NBC logo.
    • KNBC-TV 4 (Los Angeles, California): The station's logo replaces the NBC logo.
    • WDAF-TV 4 (Kansas City, Missouri-Kansas; now a FOX affiliate): The station's logo replaces the NBC logo.
    • WNBC-TV 4 (New York, New York): The station's logo replaces the NBC logo.
    • WRC-TV 4 (Washington, D.C.): The station's logo replaces the NBC logo.
    • WSVN-TV 7 (Miami-Fort Lauderdale, Florida; now a FOX affiliate): The station's logo replaces the NBC logo.
    • WLUK-TV 11 (Green Bay-Fox Cities, Wisconsin; now a FOX affiliate): The NBC logo is replaced by the station's logo, which is now set on a black background with the logo shown in front of the camera. There's a version with a byline that has the words "WLUK-TV" on the left and "Green Bay - Fox Cities" on the right.
    • WSFA-TV 12 (Montgomery-Dothan, Alabama): The station's logo replaces the NBC logo.
    • WWBT-TV 12 (Richmond, Virginia): The station's logo replaces the NBC logo.
    • WJCL-TV 22 (Savannah, Georgia; now an ABC affiliate): The station's logo replaces the NBC logo.
    • WEEK-TV 25 (Peoria-Bloomington, Illinois): The station's logo, which is not in 3D for some reason, replaces the NBC logo.
    • WPTF-TV 28 (Raleigh-Durham-Fayetteville, North Carolina; now known as WRDC-TV and now a MyNetworkTV affiliate): The station's logo replaces the NBC logo and there's a byline with the words "WPTF-TV" on top and "Durham-Raleigh-Fayetteville" on the bottom.
    • WVIT-TV 30 (New Britain, Connecticut): The station's logo replaces the NBC logo.
    • WRBT-TV 33 (Baton Rouge, Louisiana; now known as WVLA-TV): The station's logo replaces the NBC logo; the "Let's All Be There" sign is gone in this version.
    • KCST-TV 39 (San Diego, California; now known as KNSD-TV): The station's logo replaces the NBC logo; the "Let's All Be There" sign is replaced by text reading "KCST-TV" on top and "SAN DIEGO" on the bottom.
    • WPSD-TV 6 (Paducah, Kentucky; Harrisburg, Illinois; Cape Girardeau, Missouri): The station's logo replaces the NBC logo.

Technique: CGI animated by Pacific Data Images on a DEC VAX-11/780. The modelling and animation was done on an IMI 500 display, and the lighting and rendering were done on a DeAnza framebuffer. The final logo was recorded to 1" C videotape on an Sony BVH-2000. This logo was designed by Harry Marks, who also designed the 1983-1989 Entertainment Tonight intro and the 1988-1989 ABC "Something's Happening" promotional film.

Audio: The campaign's song "Let's All Be There." Composed by David Buskin. Arranged and Conducted by Rob Mounsey.

Audio Variants:

  • The Seven version replaces the lyrics "N-B-C" with "Seven Yeah!", "Seven Wow!", and "Channel 7."
  • On the generic NBC ID of that time (with the peacock on the right and the slogan on the left), a shortened and instrumental version of the campaign's song is heard and we hear an announcer (played by voice actor Danny Dark) saying "This is the NBC television network."

Availability: It was only used as a station ID.

19th ID (Let's All Be There) (1985-1986)

Visuals: On a black background, there is a silver box with the 1979-86 NBC logo, illuminated like a neon sign, above it. After a few seconds, the camera pans to show a purple neon wall. The camera then pans around to reveal the NBC logo in the top-left corner of the wall. Right below it in the middle-left is the words "Let's all", flashing in pink, in the middle-right is the word "BE", and at the bottom-right is the word "THERE". It then zooms in to the wall and flies away across the screen.

Variants:

  • A version exists mostly for local station idents. The wall, usually with the station's logo on it, is facing the camera this time. It then turns around to show the "Let's all BE THERE" sign.
  • A version was made for Seven in Australia. In this version, the Seven logo replaces the NBC logo. One alternate version of this variant used in one promo had the logo animating in reverse. Another alternate version of this variant used as a station had stylized buildings changing color and dancing, before the Circle 7 forms and zooms to the same silver box from the regular Let's All Be There ID. The logo and silver box are in an opposite direction. Also, the camera does not pan to the purple neon wall at all and the slogan "Let's All Be There" is gone in this version.
  • Local Variants:
    • WMAR-TV 2 (Baltimore, Maryland; now an ABC affiliate): The station's logo replaces the NBC logo.
    • WTWO-TV 2 (Terre Haute, Indiana): The station's logo replaces the NBC logo and there's a byline with the words "Terre Haute" in a curvy font below.
    • KYTV-TV 3 (Springfield, Missouri): The station's logo replaces the NBC logo and there's a byline with the words "KYTV Springfield, Mo." at the bottom.
    • KYW-TV 3 (Philadelphia, Pennsylvania; now a CBS O&O affiliate): The station's logo replaces the NBC logo.
    • WSAV-TV 3 (Savannah, Georgia): The station's logo replaces the NBC logo.
    • WSTM-TV 3 (Syracuse, New York): The station's logo replaces the NBC logo and the word "SYRACUSE" in violet appears below the ident.
    • WDAF-TV 4 (Kansas City, Missouri-Kansas; now a FOX affiliate): The station's logo replaces the NBC logo.
    • KXAS-TV 5 (Dallas-Fort Worth, Texas): The station's logo replaces the NBC logo.
    • WPTZ-TV 5 (North Pole-Plattsburgh, New York; Burlington, Vermont): The station's logo replaces the NBC logo.
    • WPSD-TV 6 (Paducah, Kentucky; Harrisburg, Illinois; Cape Girardeau, Missouri): The station's logo replaces the NBC logo.
    • WSVN-TV 7 (Miami-Fort Lauderdale, Florida; now a FOX affiliate): The station's logo replaces the NBC logo.
    • WWBT-TV 12 (Richmond, Virginia): The station's logo replaces the NBC logo.
    • WJKS-TV 17 (Jacksonville, Florida; now known as WCWJ and now a CW affiliate): The station's logo replaces the NBC logo.
    • WRBT-TV 33 (Baton Rouge, Louisiana; now known as WVLA-TV): The station's logo replaces the NBC logo.

Technique: CGI by Pacific Data Images and Marks Communications, made on a Ridge32 supercomputer.

Audio: A re-orchestrated and a faster-paced version of the music from the previous ID, composed by Jake Holmes. Most of the time, an announcer (Danny Dark) can be heard saying "This is the NBC Television Network!" On the Seven ID with colourful buildings, an instrumental and pop music-styled version of the music is heard in a different pitch.

Audio Variants: These are all variants of the network version.

  • There's a version from "Computer Animation Magic" where the background music is a generic stock, along with an interview by Harry Marks stating "I want something that looks like Vegas". Text reading "PACIFIC DATA IMAGES FOR MARKS COMMUNICATIONS" appears in the bottom right corner. This was likely taken from a compilation of computer graphics. Hence the title of the program.
  • The normal network music plays, but a completely different male announcer (Fred Facey) says, "Now, as NBC Sports presents game six of the National League Championship Series, programming normally seen at this time will return tomorrow!"
  • Another variant again has the normal music playing, but Danny Dark says, "It's Amazing Week, on the NBC Television Network!"
  • A sped up version with the Dark voiceover has a slightly shorter version of the music that begins with a bongo riff before the familiar jingle.
  • Another variant with no Dark voiceover has a version that begins with a slap bass vamp for the jingle before transitioning to the main theme. This can be seen here.

Availability: This ID appeared on several demo reels by PDI.

  • According to several comments on YouTube, this ID would often be used to start NBC's primetime programming in the '85-'86 season and would occasionally appear during the middle of the primetime schedule.
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