Munhwa Broadcasting Corporation

From the Audiovisual Identity Database, the motion graphics museum




Background

Munhwa Broadcasting Corporation (MBC; Korean: 주식회사문화방송; Hanja: 株式會社文化放送; RR: Jusikhoesa Munhwa Bangsong; lit. "Cultural Broadcasting Corporation") is one of the leading South Korean television and radio broadcasters. Munhwa is the Sino-Korean word for "culture". Its flagship terrestrial television station MBC TV broadcasts as channel 11.

Established on 2 December 1961, MBC's terrestrial operations has a nationwide network of 17 regional stations. Although it operates on advertising, MBC is a public broadcaster, as its largest shareholder is a public organization, the Foundation of Broadcast Culture. MBC consists of a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels.

MBC is headquartered in Digital Media City (DMC), Mapo District, Seoul and has the largest broadcast production facilities in Korea including digital production centre Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park.

1st Logo (1986-2005)

Visuals: There are many ovals in a red circle with the words "MBC" in Korean, usually in-credit.

Technique: None. [possible misuse]

Audio: The ending theme of the show.

Availability: Seen at the end of TV shows and TV movies produced by MBC.

2nd Logo (2005-)

Visuals: There are the words "MBC" in a round blocky font, with the letter B having an outlined square, usually in-credit.

Technique: None. [possible misuse]

Audio: The ending theme of the show.

Availability: Also seen at the end of TV shows and TV movies produced by MBC.

3rd Logo (2005-2009)

Visuals: Same as the MBC ID.

Technique: Same as the MBC ID.

Audio: Same as the MBC ID.

Availability: Seen on home entertainment releases by MBC itself. Also seen on My Scary Girl, Moodori, The Old Garden and Tears in the Attic.

4th Logo (June 2018-)

Visuals: On footage of an indigo and black shape rotating, surrounded by long, diagonal black bars is the MBC logo in white.

Technique: Unknown

Audio: Unknown or the closing theme of the show.

Availability: Seen on home entertainment releases by the MBC itself. Also seen on the American version of The Masked Singer, The Masked Singer: After the Mask and The Masked Dancer.

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