Minnesota Logging Company

From the Audiovisual Identity Database, the motion graphics museum

Background

This is Jenna Bans' vanity card. It is named after the state that Bans grew up in, which she loved, and also a reference to the largely untapped Minnesotan lumberjack community.

1st Logo (January 12, 2011-April 26, 2014)

Visuals: Over a light brown background is the yellow circle, and we see a log, with three men holding hammers. The words appear above the yellow circle "MINNESOTA" in arched form. The logo zooms out to reveal a light blue background with the words "LOGGING COMPANY" with the "N"s reversed. Everything is surrounded by two turquoise bars on a turquoise background. Then the three men banged the hammer on the log.

Variant: On Sea of Fire, the logo is next to the Mandeville Television logo.

Technique: 2D computer animation.

Audio: As the three men banging, we can hear the sound of a hammer banging. On Sea of Fire, it's silent. ABC airings used a generic theme and a voiceover.

Availability: Seen on Off the Map and the failed pilot of Sea of Fire.

2nd Logo (March 3, 2016-July 22, 2021)

Visuals: On a white background, there is a image of a log, this time colored red, bellow a red wooden table. A blade appears and moves in, cutting the log, and we reveal a white log with the words "Minnesota" in a script font with the "M" bigger and below it is "LOGGING" and next to it was "CO." with two lines above and below it. The blade then moves away, leaving only the log and the text.

Technique: 2D computer animation.

Audio: A sound of a blade cutting. On Good Girls, the end theme plays over the logo. ABC and NBC airings used a generic theme.

Availability: It was last seen on The Family and Good Girls.

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