Millar Gough Ink

From the Audiovisual Identity Database, the motion graphics museum


Millar Gough Ink is an American film and television production company founded by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)

Visuals: In an office setting is a bottle filled with scarlet ink. A black label covers the bottom half, containing the company name in Impact, gold, and a stacked format. "INK" has a bottom white gradient. A split-second before the logo ends, a hammer swings down and smashes the bottle, causing the ink to spread everywhere, including covering up the whole screen.

Variant: The logo exists in both a fullscreen and widescreen format.

Technique: Live-action.

Audio: It varies, but they usually end with a glass breaking sound.

  • October 12, 1999: After the ending theme of the show, a splattering sound is heard.
  • 1999-2000: The ending theme of the show.
  • October 2001-2002: None.
  • 2001-2002 (Smallville episodes "X-Ray" and "Hug"): Entirely silent.
  • February-May 2002: An odd, three-note piano tune composed by Mark Snow.
  • September 2002-November 10, 2011: A reverberating cartoon ditty again composed by Mark Snow.
  • Original airings use a generic theme and a voice over.

Availability: It debuted on The Strip and was later seen on Smallville, the 2006 TV pilot of Aquaman, and Charlie's Angels (2011).

2nd Logo (November 15, 2015-)

Visuals: Over a black background are the stacked words "MILLAR GOUGH". To the right is a red beaker with a big black water-drop in it. Inside the water-drop is "INK".

Technique: A still, digital graphic.

Audio: None or the ending theme of the show.

Availability: Seen on Into the Badlands, The Shannara Chronicles, and Wednesday.

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