Mentorn Media

From the Audiovisual Identity Database, the motion graphics museum


Background

Mentorn Media is a British television production company, initially established in 1985 by Tom Gutteridge as Mentorn Films. They would go on and produce many documentaries and several successful programmes for various networks such as Robot Wars, Question Time, Traffic Cops, and An Idiot Abroad. In 1996, the company purchased and merged with Barraclough Carey Productions, becoming Mentorn Barraclough Carey from 1996 to 2000, when it was sold by Gutteridge to The Television Corporation in which it became simply Mentorn. The Television Corporation would later by purchased by Tinopolis.


Mentorn

1st Logo (2001-2002)


Visuals: It is identical to the Mentorn Barraclough Carey logos where an orange ball falls and causes a ripple effect. However, the background is now a dark blue gradient color and the ball reveals the white text "mentorn", followed by the byline "a television corporation company" fading in and additional credit information underneath.

Technique: CGI.

Audio: The ending theme of the programme.

Availability: This was seen on a December 2, 2001 BBC2 airing of an episode to Robot Wars.

2nd Logo (2002-May 26, 2008)


Visuals: On a black background, a blue lens flare flies in from the right, revealing the same "mentorn" text from before. Afterwards, the byline from the previous logo wipes in. In the middle of the unveiling of the bottom text, the lens flare stops next to the left of the company name, transforming into an orange 3D ball.

Variants:

  • A variant has the logo set on a dark blue background where the lens flare is orange and another lens flare, albeit smaller, is seen unveiling the byline.
  • A still version as well as a split-screen variant exists.
  • On programmes co-produced with Channel 4, the logo is to the left of the 1999 Channel 4 logo.
    • On India Calling, the side featuring the Mentorn logo is colored dark blue and shares the section with the Hypnotic Films logo.
  • On Paradise Hotel, the byline was omitted and a copyright notice, reading "© Mentorn 2008", fades in underneath.
  • On the pilot episode of Paradise Hotel USA, the "in association with" text (in dark gray) appears underneath.
  • On Ashes Fever, the logo shares the screen with the Sunset+Vine logo.
  • Some shows that were produced by the company's Midlands division has said region next to the company name.
  • On Terror in Moscow and Big Ideas That Changed the World, the logo is stretched.
  • On The Boy Who Gave Birth To His Twin, "production" is added underneath the Mentorn logo.
  • On The Man Who Ate His Lover, the logo, excluding the lens flare, is in grayscale.
  • On the 2005 Imagine (TV Series) documentary "Fantastic Mr Dahl", the copyright notice, reading "© Mentorn Media MMV", fades in underneath.
  • On Half Ton Man, the "mentorn" text as well as the orange ball is smaller.
  • Starting in 2006, the byline was removed.

Technique: CGI.

Audio: A synth tune or the ending theme of the programme. On the 2005 Imagine (TV Series) documentary "Fantastic Mr Dahl", it's silent.

Availability:

  • Seen on plenty of programmes from this period, including the Robot Wars franchise, Big Ideas That Changed the World, season 1 of Paradise Hotel, among many others.
  • The dark blue background variant was seen on the aforementioned Robot Wars spin-offs on TNN and Nickelodeon as well as Techno Games, Britain's Worst Driver, and the Horizon documentary "The Hawking Paradox".
  • The 2006 variant can be seen on Paradise Hotel season 1, Tory! Tory! Tory!, Sven The Coach, the Cash and His Lovers, among others.

Mentorn Media

Logo (May 11, 2008-)


Visuals: There is the text "mentornmedia" flipping in letter by letter. After all the letters appeared, a minimalist 2D outline of a hand flies in next to the logo.

Variants:

  • An early version consists of just "mentorn" in a stretched format and the hand itself.
  • Like before, the logo may appear in a split-screen or superimposed format.
  • Sometimes, the words "a" and "production for" in the same color as the logo itself will be added if a co-producer is seen underneath.
  • Beginning in 2016, the logo was given a byline relating to its status as a subsidiary of Tinopolis. Here, the Tinopolis logo is seen underneath the Mentorn Media logo with the text "a Tinopolis company" next to the symbol.
    • On Inside London: Fire Brigade, the symbol lacks a red box.
  • Starting in 2019, the logo is in teal.
  • On An Idiot Abroad, the additional credit info, specifically "Sky Television" is in the same color as the logo.

Technique: 2D animation.

Audio: The ending theme of the programme.

Availability:

  • It appears on later seasons of Paradise Hotel, An Idiot Abroad, Inside London: Fire Brigade, among many others.
  • The teal variant was seen on Inside The Force 24/7 and recent series of Traffic Cops as well many new shows from 2019 onwards.
Mentorn Barraclough Carey
Mentorn Media
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