Mediasia Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Mediasia Entertainment is a Vietnamese-American video distributor.

Logo (2006)

Visuals: On a black background, three blue lasers draw the letters "MDA". Once they're formed, the screen flashes to a moving blue gradient background, where the same "MDA", now in 3D glass, zooms back. Light rays are seen coming out from behind. When the text settles, the letters of "MEDIASIA" in the same material appear moving down and spinning into the bottom. The text then moves back into the left, while a red trailing sphere comes out from the right, moving into the right of the text. A smaller red sphere comes out next to the larger sphere, and circles into the top-right of it; another small sphere appears and circles around the logo before settling in at the top. The whole logo then zooms into the screen, and white beams appear forming the "ENTERTAINMENT" outline stretching in. The logo zooms back, and another white beam fills out the "MDA", with another appearing on "MEDIASIA". A shine then passes through the spheres, and an outline copy of "ENTERTAINMENT" zooms in, with another appearing and stretching out. The screen then fades out.

Technique: CGI.

Audio: A repeating stock news-like theme motif is heard, with explosion-like sounds and whooshes during the formation of the logo. A stock news-style fanfare plays along with the motif once the letters of "MEDIASIA" appear. When "ENTERTAINMENT" appears, and once the spheres shine, parts of the The Incredibles title screen music are heard.

Availability: Unknown. [Examples?]

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