Media Factory

Logo description by kidinbed.r and Gilblitz112 Logo capture and video capture courtesy ofJuniorfan88, Charles Loftus, and ThePandorabox73

(Late 1990s-)

Media Factory

Nicknames: "Splitting M", "Confetti M", "Firework M"

Logo: On a black background, we see a white cursive M shown by a white spotlight. The M then diverges into two different parts that look like an abstract inverse S and a "1", as the whole thing rotates towards the center of the screen. The spotlight fades, and the words "MEDIA" and "FACTORY" (in a font similar to Times New Roman) fly in and settle above and below the formations, respectively. When they settle, four fireworks go off: a red firework from the top of the inverse S; a yellow firework from the bottom of the inverse S; a green firework from the top of the "1"; and a blue firework from the bottom of the "1". As the fireworks scatter, another round of fireworks is fired: a teal one from the top half of the inverse S; a purple one from the bottom half of the inverse S; and a dark red one from the "1". After the fireworks disappear, the logo shines from the top of the inverse S to the bottom of the "1" in one stroke.

Variants: Sometimes, the fireworks go off again, and a male voiceover says the company name. There is an enhanced version used on later titles like Funimation prints of D-Frag! and Soul Eater.

FX/SFX: The M splitting, the text appearing, the fireworks and the shining. The CGI is quite good.

Music/Sounds: A long whoosh as the parts of the M diverge; two short whooshes as "MEDIA" and "FACTORY" fly in; two firework-like "bang" sounds in succession of each other as the fireworks go off; and some sort of synth scale/whoosh as the logo shines. Sometimes, it's silent.

Availability: Common in Japan, and rare to uncommon in the US. In Japan, it can be found on pretty much every anime and some video games the company has made or distributed. Meanwhile, in the US, it can be found on Genshiken: The Society for the Study of Modern Visual Culture, Ikki Tousen/Battle Vixens, and Kanokon (all licensed by Media Blasters in the US). The silent version can be seen on the Dreamcast version of Culdcept II.

Editor's Note: A pretty cool logo all around.