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Background

Maxis is a California-based game developer, founded by Will Wright in 1987. Maxis specializes mainly in simulation games, including the incredibly successful SimCity and The Sims series. The studio was acquired by Electronic Arts in 1997. Its Emeryville studio was shut down in March 2015, following the immense technical failure of the 2013 SimCity reboot.

Contents

1st Logo (1987-1992)	2nd Logo (1992-April 26, 2011)	3rd Logo (June 25, 2012-)

1st Logo (1987-1992)

Visuals: On a black background is the text "MAXIS" with a protruding "X" on a blue bar on a gold-orange gradient sphere, with "Presents" in a playful font under it.

Technique: A still, sprite-based graphic.

Audio: None.

Availability: Seen on Amiga games from the company.

2nd Logo (1992-April 26, 2011)

SimCity 2000
SimIsle
Full Tilt! Pinball
Full Tilt! 2 Pinball
Streets of SimCity
A-Train
SimFarm
SimCopter
Rome: Pathway to Power
SimSafari
Widget Workshop
The Sims (2000, also on Livin' Large expansion)
Spanish variant
The Sims 2' (2004, until The Sims 2 Pets)

Visuals: There is a white crescent, facing towards the upper-left. In front of it is the company name, "M A X I S".

Variants:

An early animated version exists, which shows the Earth with the Maxis wordmark unfolding and "SOFTWARE TOYS" in white fading in and out over it, and the Moon coming to leave the crescent.
Another animated version has the camera slowly panning past the Earth and the Moon in space, with the Milky Way in its background. The crescent then appears on the Moon as the background fades to black, and the Maxis wordmark appears.
On Widget Workshop is the stacked text "SOFTWARE TOYS FOR KIDS" between two wavy lines. The Maxis logo lands on it and stretches it, then it bounces back. "KIDS" then gets filled with dotted lines.
On SimTunes, SimPark and SimSafari, the above variant omits the "SOFTWARE TOYS FOR" part and is still.
From 2000 to 2006, the byline "Maxis is an Electronic Arts Brand." appears on the bottom of the logo.
- A Spanish version of the byline exists, reading: "Maxis es una marca de Electronic Arts.".
On Sims titles from The Sims Superstar to The Sims 2: Pets, the logo is in 3D. On The Sims 2 and all expansions until "Pets", the logo is much larger than the byline.
On the Nintendo DS version of Spore Creatures, the logo is blue.
On the trailer for DarkSpore, the logo is a blue gradient.

Technique: Usually a still graphic, but some games have custom animated variants.

Audio: None, or the opening theme of the game.

Audio Variants:

On The Sims (from the Livin' Large to Unleashed packs), a crowd cheering is heard over this and the EA Games logo.
The early animated version has an uplifting orchestral theme playing over it.

Availability: Seen on multiple simulation games, including the original SimCity series and The Sims and its sequel (until the "Pets" expansion pack). The animated versions were seen on SimCity 2000 and Streets of SimCity. The last game with this logo was Darkspore.

3rd Logo (June 25, 2012-)

Visuals: On a white background is a white sphere which opens up as various colored particles come out, alongside the "maxis" text. The sphere then turns into the crescent, which is different from the last logo, being formed to the upper right direction instead of the left and the "i" being part of it.

Variants:

On SimCity (2013), the EA logo turns into the sphere and the animation then plays as normal. The logo then zooms into the opening.
On The Sims 4, it's the same animation as above, but the logo simply fades out as the logo for the game then appears.

Technique: CGI.

Audio: A bubbling sound with an ascending whoosh, then an echoing tap and a voice going "Yah!"

Availability: Seen on SimCity (2013), SimCity BuildIt, The Sims 3 from Patch 50 onwards and The Sims 4.

@@ Line 1: / Line 1: @@
+{{PageButtons|Maxis|Logo Variations=1}}
+{{UpcomingNewLogo|A new print logo has debuted. Please do not jump the gun on describing a new logo until such a time as it appears until it keeps consistently appearing beyond ''Project Rene''.}}
 ===Background===
-'''Maxis''' is a California-based game developer, founded by Will Wright in 1987. Maxis specializes mainly in simulation games, including the incredibly successful ''SimCity'' and ''The Sims'' series. The studio was acquired by [[Electronic Arts]] in 1997. Its Emeryville studio was shut down in March 2015, following the immerse technical failure of the 2013 ''SimCity'' reboot.
+'''Maxis''' is a California-based game developer, founded by Will Wright in 1987. Maxis specializes mainly in simulation games, including the incredibly successful ''SimCity'' and ''The Sims'' series. The studio was acquired by [[Electronic Arts]] in 1997. Its Emeryville studio was shut down in March 2015, following the immense technical failure of the 2013 ''SimCity'' reboot.
+{{ImageTOC
+|Maxis (SimAnt).jpg|1st Logo (1987-1992)
+|Maxis (SimCity 2000).png|2nd Logo (1992-April 26, 2011)
+|Maxis (SimCity 2013).jpg|3rd Logo (June 25, 2012-)
+}}
 ===1st Logo (1987-1992)===
 [[File:Maxis (SimAnt).jpg|center|350px]]
-'''Logo:''' We see "MAXIS" with a protruding "X" on a {{color|blue}} bar on a {{color|yellow}}-{{color|orange}} gradient sphere, with "{{color|blue|P}}{{color|red|r}}{{color|yellow|e}}{{color|orange|s}}{{color|green|e}}{{color|yellow|n}}{{color|blue|t}}{{color|red|s}}" in a playful font under it.
+'''Visuals:''' On a black background is the text "MAXIS" with a protruding "X" on a {{color|blue}} bar on a {{color|gold}}-{{color|orange}} gradient sphere, with "{{color|blue|P}}{{color|red|r}}{{color|gold|e}}{{color|orange|s}}{{color|green|e}}{{color|gold|n}}{{color|blue|t}}{{color|red|s}}" in a playful font under it.
+'''Technique:''' A still, sprite-based graphic.
-'''FX/SFX:''' None.
-'''Music/Sounds:''' None.
-'''Availability:''' Rare. Seen on Amiga games from the company.
+'''Audio:''' None.
+'''Availability:'''  Seen on Amiga games from the company.
 ===2nd Logo (1992-April 26, 2011)===
-<gallery mode=packed heights=200>
+<gallery mode="packed" heights="150">
-Maxis (Streets of SimCity).jpg
+File:Maxis (SimCity 2000).png|''SimCity 2000''
-Maxis (A-Train).jpg
+File:Maxis (SimIsle).png|''SimIsle''
+File:Maxis (Full Tilt! Pinball).png|''Full Tilt! Pinball''
-Maxis (SimFarm).jpg
+File:Maxis (Full Tilt! 2 Pinball).png|''Full Tilt! 2 Pinball''
-Maxis (SimCopter).jpg
-Maxis (Rome Pathway To Power).jpg
+File:Maxis (Streets of SimCity).jpg|''Streets of SimCity''
-Maxis (SimSafari).jpg
+File:Maxis (A-Train).jpg|''A-Train''
-Maxis (Widget Workshop).jpg
+File:Maxis (SimFarm).jpg|''SimFarm''
-Maxis (The Sims 2).jpg
+File:Maxis (SimCopter).jpg|''SimCopter''
+File:Maxis (Rome Pathway To Power).jpg|''Rome: Pathway to Power''
-Maxis (Marble Drop).jpg
-Maxis (SimGolf).jpg
+File:Maxis (SimSafari).jpg|''SimSafari''
-Maxis (SimCity 3000).jpg
+File:Maxis (Widget Workshop).jpg|''Widget Workshop''
+File:Maxis (The Sims).png|''The Sims'' (2000, also on ''Livin' Large'' expansion)
-Maxis (Spore).jpg
+File:Maxis (Rare Spanish version).png|Spanish variant
-Maxis (Darkspore, trailer).jpg
+File:Maxis (The Sims 2).jpg|''The Sims 2''' (2004, until ''The Sims 2 Pets'')
-Maxis (Darkspore).jpg
+File:Maxis (Darkspore, trailer).jpg
 </gallery>
-{{YouTube|id=ZgutmetI13s}}
+{{YouTube|id=ZgutmetI13s|id2=vJ9XQ1HjLzU}}
-'''Logo:''' There is a crescent, facing towards the upper-left. The name is placed over it, reading "'''{{color|blue|M}} {{color|yellow|A}} {{color|purple|X}} {{color|red|I}} {{color|green|S}}'''".
+'''Visuals:''' There is a white crescent, facing towards the upper-left. In front of it is the company name, "'''{{color|blue|M}} {{color|gold|A}} {{color|darkviolet|X}} {{color|red|I}} {{color|green|S}}'''".
 '''Variants:'''
-*An early animated version exists, which shows the Earth with the Maxis wordmark unfolding and "'''''SOFTWARE TOYS'''''" in white fading in and out over it, and the Moon coming to leave the crescent.
+*An <u>early animated version</u> exists, which shows the Earth with the Maxis wordmark unfolding and "'''''SOFTWARE TOYS'''''" in white fading in and out over it, and the Moon coming to leave the crescent.
-*Another animated version has the camera slowly panning past the Earth and the Moon in space, with the Milky Way in its background. The crescent then appears on the Moon as the background fades to black, and the Maxis wordmark appears.
+*<u>Another animated version</u> has the camera slowly panning past the Earth and the Moon in space, with the Milky Way in its background. The crescent then appears on the Moon as the background fades to black, and the Maxis wordmark appears.
-*On ''Widget Workshop'', we see the stacked text "SOFTWARE TOYS FOR {{color|red|'''KIDS'''}}" between two wavy lines. The Maxis logo lands on it and stretches it, then it bounces back. "{{color|red|'''KIDS'''}}" then gets filled with dotted lines.
+*On <u>''Widget Workshop''</u> is the stacked text "SOFTWARE TOYS FOR {{color|red|'''KIDS'''}}" between two wavy lines. The Maxis logo lands on it and stretches it, then it bounces back. "{{color|red|'''KIDS'''}}" then gets filled with dotted lines.
-*On ''SimTunes'', ''SimPark'' and ''SimSafari'', the above variant misses the "SOFTWARE TOYS FOR" part and is still.
+*On <u>''SimTunes''</u>, ''SimPark'' and ''SimSafari'', the above variant omits the "SOFTWARE TOYS FOR" part and is still.
+*From <u>2000 to 2006</u>, the byline "Maxis is an Electronic Arts Brand." appears on the bottom of the logo.
-*On ''Marble Drop'', the logo fades in on a white background, then fades to a chalk-drawn version of itself.
+** A <u>Spanish</u> version of the byline exists, reading: "Maxis es una marca de Electronic Arts.".
-*On ''SimCity 3000'', the text appears first, then the crescent appears afterward, before they both fade out. This is all set on the opening scene of the game.
+*On <u>''Sims''</u> titles from ''The Sims Superstar'' to ''The Sims 2: Pets'', the logo is in 3D. On ''The Sims 2'' and all expansions until "Pets", the logo is much larger than the byline.
-*From 2000 to 2006, the byline "Maxis is an Electronic Arts Brand" appears on the bottom of the logo.
+*On the <u>Nintendo DS version of ''Spore Creatures''</u>, the logo is {{color|blue}}.
-*On ''Sid Meier's SimGolf'', the EA Games logo rotates to the Maxis crescent as the word appears letter-by-letter from the left. This is all set in a cloudy scene. It then fades out as a blimp with the [[Firaxis Games]] logo flies from the right. The byline appears below in a tiny font.
+*On the <u>trailer for ''DarkSpore''</u>, the logo is a {{color|blue}} gradient.
-*On ''Sims'' titles from ''The Sims Superstar'' to ''The Sims 2: Pets'', the logo is in 3D. On ''The Sims 2'' and all expansions until "Pets", the logo is much larger than the byline.
-*On ''Spore'', after the EA logo turns into a black hole, various items associated with the game get sucked into it, including the all-blue Maxis logo.
-*On the Nintendo DS version of ''Spore Creatures'', the logo is {{color|blue}}.
-*On the trailer for ''DarkSpore'', the logo is a {{color|blue}} gradient. On the game, it is formed on a computer screen.
-'''FX/SFX:''' Mostly none, but some games have custom animated variants.
+'''Technique:''' Usually a still graphic, but some games have custom animated variants.
-'''Music/Sounds:''' None, or the opening theme of the game.
+'''Audio:''' None, or the opening theme of the game.
-'''Music/Sounds Variants:'''
+'''Audio Variants:'''
-*On ''The Sims'' (from the ''Livin' Large'' to ''Unleashed'' packs), a crowd cheering is heard over this and the EA Games logo.
+*On <u>''The Sims'' (from the ''Livin' Large'' to ''Unleashed'' packs)</u>, a crowd cheering is heard over this and the EA Games logo.
-*The early animated version has an uplifting orchestral theme playing over it.
+*The <u>early animated version</u> has an uplifting orchestral theme playing over it.
 '''Availability:''' Seen on multiple simulation games, including the original ''SimCity'' series and ''The Sims'' and its sequel (until the "Pets" expansion pack). The animated versions were seen on ''SimCity 2000'' and ''Streets of SimCity''. The last game with this logo was ''Darkspore''.
+===3rd Logo (June 25, 2012-)===
-===3rd Logo (June 25, 2012-2022)===
 [[File:Maxis (SimCity 2013).jpg|center|350px]]
 {{YouTube|id=j-rXJSskt2s}}
-'''Logo:''' On a white background, we see a white sphere which opens up as various colored particles come out, alongside the "'''{{color|blue|m}}{{color|yellow|a}}{{color|purple|x}}{{color|red|i}}{{color|green|s}}'''" text. The sphere then turns into the crescent, which is different from the last logo, being formed to the upper right direction instead of the left and the "'''{{color|red|i}}'''" being part of it.
+'''Visuals:''' On a white background is a white sphere which opens up as various colored particles come out, alongside the "'''{{color|blue|m}}{{color|gold|a}}{{color|darkviolet|x}}{{color|red|i}}{{color|green|s}}'''" text. The sphere then turns into the crescent, which is different from the last logo, being formed to the upper right direction instead of the left and the "'''{{color|red|i}}'''" being part of it.
 '''Variants:'''
-*On the 2013 ''SimCity'' reboot, the EA logo turns into the sphere and the animation then plays as normal. The logo then zooms into the opening.
+*On <u>''SimCity'' (2013)</u>, the EA logo turns into the sphere and the animation then plays as normal. The logo then zooms into the opening.
-*On ''The Sims 4'', it's the same animation as above, but the logo simply fades out as the logo for the game then appears.
+*On <u>''The Sims 4''</u>, it's the same animation as above, but the logo simply fades out as the logo for the game then appears.
-'''FX/SFX:''' The logo forming.
+'''Technique:''' CGI.
-'''Music/Sounds:''' A bubbling sound with an ascending whoosh, then an echoing tap and a voice going "Yah!"
+'''Audio:''' A bubbling sound with an ascending whoosh, then an echoing tap and a voice going "Yah!"
-'''Availability:''' Seen on the infamous 2013 reboot of ''SimCity'', ''SimCity BuildIt'', ''The Sims 3'' from Patch 50 onwards and ''The Sims 4''.
+'''Availability:''' Seen on ''SimCity'' (2013), ''SimCity BuildIt'', ''The Sims 3'' from Patch 50 onwards and ''The Sims 4''.
-'''Editor's Note:''' With a new logo introduced by Maxis on March 19, 2022, this logo's days are numbered.
 [[Category:American video game logos]]
-[[Category:American logos]]
+[[Category:United States]]
 [[Category:Video game logos]]
 [[Category:Electronic Arts]]