Maverick Entertainment Group

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 04:17, 5 November 2022 by SuperMax124 (talk | contribs) (Text replacement - "American logos" to "United States")


Background

Maverick Entertainment Group is a film distribution company formed by Doug Schwab in 1997 and based in Deerfield Beach, Florida. Maverick focuses on low budget niche content, namely urban and LGBT movies.

1st Logo (1997-)

Logo: We see a horse running against a mountainous terrain at night, with flames at its feet. Starting at a forty degree perspective, the camera turns to the horse's side and then the horse turns chrome as it shrinks and the background turns black. The word "MAVERICK" with flames surrounding it zooms back as a spark appears and draws in an oval, encasing the horse as the inside of it turns purple and the horse becomes an illustration (textures referencing the ground appears below it) "ENTERTAINMENT GROUP" also appears below.

Variants:

  • Earlier on, the logo was mostly the same, but this time only the "MAVERICK" text appears in yellow, the background turns blue and the horse turns yellow at the last minute.
  • A print version exists, similar to the main logo but the text and horse illustration is blue.

FX/SFX: The horse running, done in cheap CGI animation, though this is expected from a low-budget company.

Music/Sounds: A pounding tribal tune, ending with a clear synth note and three muffled notes.

Availability: Can be seen on a number of low budget independent films. A majority of Maverick's titles were co-distributed by York Entertainment in the late-90s/early 2000s. Maverick maintains a YouTube channel and website, often releasing their films on the former for free.

2nd Logo (2014-)

Logo: Against a purple sky with a small moon, an ethereal horse runs by as smoke comes out of it. It cuts closer to the horse as the smoke trail dissipates and forms the logotype from before, albeit without "Group".

FX/SFX: Basically a modest recreation of the previous logo.

Music/Sounds: A somber guitar tune ending with a quiet synth note.

Availability: Appeared on All for the Money, and will be seen on new films by Maverick. As mentioned before, they have released most of their movies on YouTube for free, so it is very easy to find this.

Legacy: Beyond any visual gaffs with the horse model, for a low budget company, this is a stark improvement from the previous logo.

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