Matador Content

From the Audiovisual Identity Database, the motion graphics museum


Matador Content is an Ameircan production company that was founded in 2013 by Jay Peterson and Todd Lubin to produce feature films, unscripted television, scripted television and digital programming. It was acquired in 2018 by Boat Rocker Media.

1st Logo (2014-2017)

Visuals: Over a black background is the logo zooming out from the right, revealing it as the words "MATADOR" in white with a red wavy effect inside.


  • Sometimes, the logo is still.
  • It may often share the screen with other logos.
  • An in-credit version exists.

Technique: Simple animation.

Audio: A whoosh sound.

Availability: Seen on early Matador television shows, like Super Into, Helevator, Nail'd It! and Cement Heads, among others.

2nd Logo (2015-2017)

Visuals: Over a red-black gradient background is the same Matador logo from the previous logos in 3D zoom out from the right. Then the text fades to white and a red wavy effect fades in over the logo.


  • A short version of the logo exists.
  • A Christmas version of the logo exists where the text zooms in, and snow falls over the logo, and a snowman appears on the top of the "O".

Technique: Same as the previous logo.

Audio: The end theme of the show.

Availability: Seen on early episodes of Lip Sync Battle and Geeking Out.

3rd Logo (2017-)

Visuals: There are two versions of the logo:

  • 2017-2018: On a gold tinted photo of a stadium is the stacked letters "M" and "C" with a line effect. Then it zooms out to the top right, the text turns black and more letters appear with more photos of the stadium, forming the text "MATADOR CONTENT". The background later turns black as the last set of letters appar.
  • 2018-: Same as before, only this time, it starts from the first letters in white, and as more letters form, the photos change differently. Then it goes to the same end result, only this time, the background is red tinted.

Byline: Starting in 2021, the byline "A BOAT ROCKER COMPANY" appears below the logo.


  • A short version of the logo exists.
  • On The Who Was Show, the logo is print.
  • Sometimes, the logo is still.
  • On The Kids Tonight Show, the background is white and the text and byline are in black.

Technique: 2D computer animation.

Audio: A majestic 70s-like synth brass theme.

Availability: Seen on Lip Sync Battle episodes, and also on Boy Band, Big Papi Needs a Job, The Kids Tonight Show, Joyelle Nicole Johnson: Love Joy and Go-Big Show, among others.

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