Magnolia Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Magnolia Home Entertainment is Magnolia Pictures' home entertainment division. Prior to the release of Enron: The Smartest Guys in the Room, Magnolia did not have an actual home entertainment arm, with the company instead distributing its films on physical media through various distributors, such as HBO Video, Columbia TriStar Home Entertainment and 20th Century Fox Home Entertainment.

Logo (January 17, 2006-)

Visuals: A static DVD zooms out on a dark backdrop, exposing "magnolia" in the standard typewriter font behind it. There are several CG light effects utilized. As the words "home entertainment" are typed in beneath "magnolia", the DVD spins and moves toward the left side of the text and transforms into the Magnolia logo. Then, a white lighting effect shines across the text.

Variant: On earlier releases, the DVD and the lighting effects are different, and "home entertainment" is typed in properly.

Technique: CGI.

Audio: Some whooshes and typewriting noises.

Availability: This logo first appeared on the DVD of Enron: The Smartest Guys in the Room and has subsequently appeared on many Magnolia DVDs and Blu-rays such as Hank and Mike, What Just Happened, Two Lovers, Life Itself, Blackfish, The Hero of Color City, and others. Surprisingly, this isn't shown on the special 2013 VHS of V/H/S, most likely because the logo depicts a DVD.

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