Magda Movies

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the production company of Egyptian actress, producer, and director Magda.



1st Logo (10 January 1957)

Visuals: On a black background, there is a carving of a woman facing towards the left (presumably Magda) within a circular frame with a ribbon containing the Arabic company name in Ruq'ah script swerving underneath the frame. A spotlight is shining on the carving on the left side.

Technique: A still live-action image.

Audio: The film's opening theme.

Availability: Seen on اين عمري.

2nd Logo (5 December 1960)

Visuals: Almost identical to the previous logo, but the carving is more polished and detailed, and the spotlight is now shining towards the left side. The carving also now takes place on a curtain backdrop.

Technique: A still live-action image.

Audio: A triumphant brass fanfare.

Availability: Seen on المراهقات.

3rd Logo (16 December 1963)

Visuals: In a dark room, there is a dimly-lit carving used in the previous logos, now in gold, against the same curtain backdrop now with a red spotlight sporadically flashing in front of it. The camera slowly zooms in toward the carving, while simultaneously another spotlight simultaneously slowly illuminates the carving as the camera gets closer to it. The logo fades out as the camera stops zooming.

Technique: Practical animation.

Audio: The film's opening theme.

Availability: Seen on الحقيقة العارية.

4th Logo (1 January 1970)

Visuals: On a black background, there is a closeup of a stone statue of presumably Magda facing towards the left. The company's name in Arabic as well as "يقدم" all in white and in a stacked format abruptly appears in front of the footage and zooms in towards the statue's neck. It all stays static for a few seconds until it fades.

Technique: Live-action combined with chroma-keyed camera-controlled animation.

Audio: The film's opening theme.

Availability: Seen on الحقيقة العارية.

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