Mac Video

From the Audiovisual Identity Database, the motion graphics museum

Logo (Late 1980s)

Visuals: The screen zooms out of a simple starfield consisting of scattered, multi-colored stars and two copies of the company name sticking out on the right. The screen cuts to a white-orange emblem consisting of the company's initials and a black and white outline. The logo is against a lavender blush silhouette of a cityscape on top of three lavender bars while the background, comprised of the same objects from the last shot, scrolls to the left. The shot changes to a different slide of the background with the same animation as before, only to cut to a different shot of the logo, this time with "MAC VIDEO" underneath. This sequence repeats with the third shot of the logo including the company's contact information, which includes its address, phone number, and city of origin. Lastly, the shot changes to the screen zooming away from a pixelated close-up of a transmitter.

Technique: 2D computer animation.

Audio: An excerpt of "Raça" by Milton Nascimento.

Availability: Spotted on a release of Vultures.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.