MPL Communications

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 05:57, 24 October 2021 by AlmightyKingPrawn (talk | contribs) (Found some cool trivia for one of my favorite logos, and also a page that even with my attempts at fixing formatting needs dire help.)

Logo description by DreamMechanic

Editions by thehugetvfan

Video capture courtesy of EnormousRat

Background

MPL Communications is associated with Paul McCartney's music. It was founded in 1969. Interestingly, the acronym stands for McCartney Productions Limited.

(1983-)

Modern variant

Nickname: "Planet Juggler", "The Paul McCartney Logo".
Logo: On a white background we see three planets, one resembling Saturn (the rest being ordinary planets) bounce about and we see a hand clutch one of the planets. The camera zooms down as we see a man (possibly Paul McCartney) juggling the planets. He then juggles the planets into the correct position and the man and planets fade into silhouettes, which causes one of the rounded planets to turn into a crescent moon. The white background fades into a snowglobe on a black background and "mpl" in a tubular font fades in the snowglobe, in front of the juggler's legs.

Trivia: This logo was animated at Shootsey Studios in London and directed by Len Lewis, based on a hand drawn animatic by Ravi Swami. The logo was initially made in CGI to map out its appearance. The juggler is hand drawn, but the planets and the movement of the camera was mapped out as 3D models, then drawn on animation cels to perfectly match what was generated.
FX/SFX: The three planets bouncing about, the hand clutching one of the planets, the camera zooming down, the man juggling the planets, the man and planets fading into silhouettes, the snowglobe and ''mpl'' fading in. Very nice animation, see Trivia above.
Music/Sounds: Some creepy synthesized music, a held note when the logo animation becomes the print logo and three drumbeats at the end. After it, the music ends with the note morphing into some Turkish-like guitar music.
Availability: Uncommon. Can be seen on films produced by Paul McCartney, such as Paul McCartney: Put It There from 1989 and the 2007 DVD Release of The McCartney Years.
Editor's Note: The bizarre music and animation could scare some, however it is a very nice logo all around, with a memorable soundtrack and very high quality animation.

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