Long Shong Group

Background

The Long Shong Group was founded in 1971 by Ying-xiang, initially serving as the distributor of films in Taiwan. It later launched a production division in Hong Kong in 1986.

1st Logo (1980's-Late 1980's)

Visuals: There is a rock sculpture of a man's head at the left on a black background. At the right side of it, the outline of a red square with the connected striped words "LS" (which is the company's emblem) zooms out with a trail effect, and it stops, revealing the white color of the emblem. The square flashes, and the words "LONG SHONG PICTURES LTD." wipe in, in Chinese and English. The eyes of the man flash.

Technique: Scanimate.

Audio: A synth tune beginning with an arpeggio. There's also a descending sound when the company name wipes and a bling at the end.

Availability: Unknown.

2nd Logo (Late 1980's-Late 1990's?)

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Visuals: On a black background, two stylized waves appear and clash onto each other, causing themselves to splash, releasing a huge amount of water drops. The background lights up to show a yellow/orange sun background and a 3D dragon appears. The drops follow the dragon and disappear, while the dragon roars. The dragon moves, sees the golden Chinese letters (which are the Chinese translation of the company's name), makes a "S" position and the S from the "Connected/Striped LS" forms inside the dragon, making it disappear completely, while the sun grows larger and turning into the gold gradient background. The emblem is formed and the Chinese letters flies, while the English translation appears and flies along with the Chinese letters. The LS emblem places itself at the top (and rotated to the left a bit) while the company names put themselves at the bottom of the emblem, forming the finished logo.

Variant: There was a variant where the text is replaced by "LONG SHONG INTERNATIONAL LTD.". Also, the bevel of the texts are more wider and they're facing to the top.

Technique: CGI.

Audio: A string-like sound is heard at the beginning, followed by the dragon roar. Then a Chinese-styled theme is heard, with the last note sustained. An arpeggio is also heard at the end. The International variant has the theme low-pitched.

Availability:

• Seen on films like Swordsman II, its sequel The East Is Red, and Champion of Martial Arts.
• The "LONG SHONG INTERNATIONAL LTD." variant may be seen on international prints of their films.

Legacy: It's a favorite and well-known logo of the Hong Kong/China movie community.

3rd Logo (Late 1990's?-2010's)

Visuals: Over a space background is the gold LS emblem on the bottom. The emblem moves, reveals its entire form and places at the top of the screen. The red square fades behind it and a line appears, where the Chinese letters and "LONG SHONG GROUP" text below fade in.

Technique: CGI.

Audio: A majestic fanfare beginning with a timpani roll.

Availability: Unknown. ^[Examples?]

4th Logo (2010's-)

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Visuals: The first element shown is a black/green gradient background with "liquid" gold below (kinda like the 1986 Yorkshire TV logo). Steel dragons (with yellow lights) come out of the water and move around. The camera cuts to various angles. In one of them, there is a part of a dragon (which is probably it's hand) opening. The camera cuts to another angle and a dragon's face is shown and it roars. The camera zooms out to reveal that the dragons has finished the LS emblem (in yellow/gold). The emblem zooms out to the center. When it's almost done zooming, the text "LONG SHONG GROUP" appears via "light ray" effect.

Technique: CGI.

Audio: A synth drone, along by sounds that accompany the logo, like the dragon's roar.

Availability: Seen on current prints of some and their old movies, such as The Fate of an Emperor.