Lo Wei Motion Picture Co., Ltd.
Wellmart3
Editions by
Henrynguye5
Video captures courtesy of
PFS2021Channel and Logo Archive
Background
Lo Wei Motion Picture Co., Ltd. (羅維影業有限公司) was a Hong Kong film production company active from 1975 to 1988. It was founded by director Lo Wei who had previously left Golden Harvest in 1974. This company is known for launching the career of Jackie Chan, through the 1976 film New Fist of Fury.
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| 1st Logo (April 4, 1974-1970s) | 2nd Logo (1970's?-1982) | 3rd Logo (Early 1980's-1985) | 4th Logo (1986-1988) |
1st Logo (April 4, 1974-1970s)
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Visuals: On a lavender background with a faint animated sunburst, there is a red triangular shield with a yellowish-white film reel and "LW" in the script font. There is also Chinese translation of "LO WEI MOTION PICTURE CO., LTD." which is above it and the English translation is arched.
Technique: Traditional animation.
Audio: A majestic fanfare.
Availability: Possibly appeared on first few films, such as the Trans-Global Pictures VHS release of The Killer Meteors.
2nd Logo (1970's?-1982)
Visuals: On a colorful wet glass background, there is an outlined abstract "LW", the red Chinese text, and the English translation "LO WEI MOTION PICTURE CO PRESENTS".
Technique: A still printed image, with the text drawn and the other aspects being taken from a live-action photograph.
Audio: Same as before. On Magnificent Bodyguards, a different majestic and flourish fanfare was used.
Availability: Appeared on Snake & Crane Arts of Shaolin, Magnificent Bodyguards and Half a Loaf of Kung Fu.
3rd Logo (Early 1980s-1985)
Visuals: On a black background, a white (or bluish-white, depending on the film deterioration) trail of the "LW" from before, but more abstract, is close up. It zooms out and flashes, turning red. It glows, the red Chinese text and the English translation in white appear letter-by-letter, and they all sparkle.
Technique: Backlit animation.
Audio:
- A whoosh at first, then an ascending dramatic synthesizer.
- There is also a second variant, where it uses a bombastic fanfare.
Availability: It was seen on some films like Energetic 21 and Walking Beside Me, which can be viewed it on Tencent Video, iQIYI or LeTV. The variant with the fanfare appeared on later films from the period such as Taoism Drunkard. Dragon Lord does not have this logo, just replacing a opening title credits after Golden Harvest logo on the Fortune Star/Joy Sales DVD release.
4th Logo (1986-1988)
Visuals: On a blue/black gradient space background, a fluorescent yellow light is seen in the center. It grows bigger and bigger before flashing, leaving behind an outline of the "LW" from before. The outline moves to the left with a trail that also moves to the left and flashes again, turning it gold. The "LW" shines twice and the Mandarin translation appears one by one in cyan, with "LO WEI MOTION PICTURE COMPANY LIMITED" zooming out with a cyan light trail.
Technique: Backlit animation.
Audio: A deep whooshing synth, followed by descending bells when the logo shines, then a bombastic fanfare (the KPM track "Fanfare (1)" by Neil Richardson).
Availability: Seen on their last films.
