Latina Televisión

From the Audiovisual Identity Database, the motion graphics museum


Latina Televisión, often shortened as Latina and previously known as Frecuencia Latina is a Peruvian television network launched on January 23, 1983.

1st ID (January 23, 1983-1987)

Visuals: On a black background, there are three lines go around the edge of the screen, in blue, red, and green. The lines shine as they form. An explosion occurs in the center of the screen, and a red "2" with a circle surrounding it appears.

Technique: 2D animation.

Audio: A short disco tune with a chorus singing "Es Frecuencia 2, Televisión!" (It's Frequency 2, Television!"

Availability: Unknown. [Examples?]

2nd ID (August 1987-1990)

Visuals: There is a black background with a blue pipe-like surface. The text "OAY4Y" (which is the name of the channel's signal) stretches and zooms into the screen, then zooms down as a "2" zooms in with two outlines of it moving side to side. Everything then places, as a ring zooms out and settles to surround the "2", and both the ring and "OAY4Y" text start to flip. The text disappears and the ring stops flipping.

Technique: 2D animation.

Audio: The second Lorimar-Telepictures logo's synth brass fanfare.

3rd ID (1990-1993)

Visuals: There is an animation of a satellite dish receiving a signal. This image zooms out with a "dust trail" effect. This moves to the top left and eventually bottom right of the screen, and the logo appears at the top left of the screen (a blue 2 inside of a glass sphere with "frecuencia" on top and "Satelite" on bottom on an orange-yellow gradient background). The satellite dish from before appears on the bottom, and another copy of the logo as the first copy of the logo zooms into the screen.

Technique: 2D animation.

Audio: A chorus singing "Es Frecuencia 2, Satelite!" (It's Frequency 2, Satellite!) then an announcer saying "Transmitiendo a nivel nacional!" (Broadcasting nationwide!)

Availability: Might appear on Peruvian television occasionally.

4th ID (1990-1993)

Visuals: There is a CGI satellite move in from the bottom of the screen. It shoots a beam on a spinning globe (specifically being shot at Peru). Peru spins out of the globe and transforms into a "2", and the satellite moves out. A glass sphere appears around the 2. The word "frecuencia" appears, letter by letter, in a 3D gray font. "Satelite" appears on the bottom as well via "laser" effect.

Technique: CGI.

Audio: Same as before.

5th ID (October 31, 1993-1997)

Visuals: There is a gold sphere being sliced by many rectangular segments, going vertically down. The sphere zooms out, and some slits are filled in to form a "2". Two green slivers appear above and below the logo, and the "eye" that is a result of this "blinks". "FRECUENCIA" zooms out, three white lasers shoot through the logo, and an orange "Latina" writes itself in on the bottom.

Technique: CGI.

Audio: A hip-hop theme with synth. A female (or male) announcer says "Frecuencia Latina! La imagen viva de un pais vivo! (unsure exactly of what he/she said)"

Availability: Unknown. [Examples?]

6th ID (1997-2002)

Visuals: : The id consists of copies of the Frecuencia Latina isotype of 1997, alternating colors between green and yellow, at the end the yellow "eyelids" of the isotype appear turning in perspective backwards, with the green sphere in the center, and the words "Frecuencia" and "Latina" are formed

Technique: CGI.

Audio: It is the eye in different colors moving and then below the eye the words "F R E C U E N C I A" and "LATINA" appear

7th logo (2002-2010)

Visuals: It is an eye in the middle of two semi-deformed rectangles and below the word "F R E C U E N C I A" and below the word "LATINA"

Technique: CGI.

Audio: At the beginning it was the eye jumping into a transparent water and then the logo appears, from 2006 it is the eye with some squares next to the eye and then some letters of the alphabet and the word appear "ESTAMOS JUNTOS" and the second "O" is the eye

8th logo (2010-2014)

Visuals: it is a circle of different shades of green colors and in the middle of the circle the words "F R E C U E N C I A" and "LATINA"

Technique: 2D animation.

Audio: It is the circle turning and at the end the slogan "Piensa en grande" appears

9th logo (2014-2017)

Visuals: it is an L with stripes and a square below and to the left side of the L and under the words "LATINA"

Technique: 2D animation.

Audio: At the beginning the L appears, then some geometric figures that can be formed with that L are shown, then the Latina logo of that time appears and at the end the slogan "Siempre más".

10th logo (2017-2020)

Visuals:it is practically the same as the previous one, only that the L were no longer stripes, but now they were on and off buttons, hence the same

Technique: 2D animation.

Audio: First the letters of the Latina word appear separated with the typography of that time, then the power button appears and then the logo and the slogan "Siempre encendidos", however as of 2018 they would be clips of a few seconds, starting in January of 2019 it was a heart with the slogan "Más vivos que nunca, but in June of that same year a new animation appeared that was that at first the slogan "Vive Contigo" appeared and then the logo and the already mentioned slogan appeared above or below the logo

11th logo (2020-2022)

Visuals: Now the L is complete and a purple background is added, hence it is the same as the previous one

Technique: 2D animation.

Audio: At the beginning the logo appears and finally the slogan "Vive contigo" below the logo

12th logo (2022-)

Visuals: Now the triangle that was below the L and the L are joined, also the typography is changed and the purple tone is changed to a slightly lighter one.

Technique: 2D animation.

Audio: At the beginning the logo appears, then the slogan "live with you" below the logo and below a purple background surrounded by things like some plants, Christmas decorations (Only at Christmas) or just the logo, the slogan and a light purple background

Here's our ID history:

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