Krasny Kvadrat

From the Audiovisual Identity Database, the motion graphics museum


Background

Krasny Kvadrat (literally: Red Square - 'square' with the meaning of 'geometric shape', presumably named after Malevich's painting) is a full-scale television company created on July 24, 2007 as a successor to VID out of VID's subsidiary Katapulta Production by VID's CEO Larisa Sinelschikova, also wife of Konstantin Ernst, the director of the First Channel. It was named after a program produced by VID in the early 90s. It produces some of the most popular programs of this channel, such as national versions of Who Wants To Be a Millionaire (since December 27, 2008), Intercities, Survivor and the popular Russian news-comedy show Projectorparishilton (along with inner studios Orange, Green, K.K.Kino and others). This company was the main presenter of Eurovision 2009 in Moscow.

1st Logo (July 24, 2007-May 2009)


Visuals: On a white background a small red square appears. A second later it disintegrates into a hundred of tiny squares flying to the opposite direction. The squares form a rough square outline with the stacked text "КРАСНЫЙ КВАДРАТ" written at the right. The outline and the company name fly away and the word "ПРЕДСТАВЛЯЕТ" forms.

Technique: 2D computer animation mixed with CGI.

Audio: A calm theme consisting of a piano melody backed by a synthesized choir ending with the ding, with the announcer saying "Красный квадрат представляет". Sometimes there are no announcer.

Audio/Variants: The announcer is the host of the following program. (Dmitry Dibrov before WWtBaM, Vera Brezhneva before The Power of 10, Alexander Tsekalo before Fame Minute (Russia's Got Talent), Dmitry Shepelev before Can you sing? - Do it!).

Availability: Seen before Smak, Who Wants to Be a Millionaire?, The Power of 10, Fame Minute and Can you sing? - Do it!.

2nd Logo (May 10, 2009-July 20, 2013)


Visuals: On a retro gray (sometimes black) background, a red glossy irregular square appears, which is a copy of Kazmir Malevich's painting with the same name. There are "КРАСНЫЙ КВАДРАТ" written on the left below. After the disappearance of the logo, the shiny word "ПРЕДСТАВЛЯЕТ" (which is either red or tan) flips in.

Variants: There are several custom variants. For example, on Big Race, the logo unfolds from small pieces, and on Last Hero and Cruel Games, the square was made from stone.

Technique: CGI animation.

Audio: The same music from the previous logo with a soft announcer saying "Красный квадрат представляет".

Availability: Seen on Russian TV programs.

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