Jaleco (1974-2001)

From the Audiovisual Identity Database, the motion graphics museum


Background

Jaleco Ltd was a corporate brand name that was originally formed in 1974 to produce equipment for arcade centers and amusement parks. It was expanded to produce their arcade games in 1982, and a year later, began Famicom production. In the late 1980s, the company started an American office, Jaleco USA to localize games for the market. In 2000, it was sold to PCCW, which renamed the company to PCCW Japan.



1st Logo (1982-1988)

Visuals: Inside the introduction of a game is the text "JALECO in a tubular font.

Technique: A still digital graphic.

Audio: None.

Availability: Seen on several arcade titles, like City Connection, D-Day, Grasspin and the Japanese version of Blueprint. Also seen on several Famicom and MSX titles from 1987-88.

2nd Logo (March 3-September 13, 1988)

Visuals: Over a black background, the logo starts with the 3D letters of the Jaleco logo from the previous logo jumps in to the bottom. Then the text "PRESENTED BY" appears above the logo.

Later Variant: The logo was later updated with the introduction of the next logo.

Technique: CGI.

Audio: None.

Availability: Seen on the Famicom games of Druid: Kyofu no Tobira, Radical Bomber!! Jirai-Kun and Maniac Mansion.

3rd Logo (1988-2001)

Visuals: Over a white background, the logo starts with the text "JALECO" in grey on top. Below it is a blue circle, where 3 thick white lines quickly form over it before thinning out and springing back into position, forming 3 jagged waves, with the middle one longer than the top and bottom ones.

Variants:

  • In the logo's early years, the logo was a still image.
  • Sometimes, the logo appears as a copyright.
  • Sometimes, the background is black and the text is white.

Technique: 2D animation.

Audio: A quick guitar theme, with a voice saying "Jaleco!". Sometimes, the logo is silent, or the opening theme of the game plays over.

Availability: The standard logo is seen on SNES and PS1 games from the era. The copyright version appears on a handful of Famicom titles (NES titles used a copyright text instead).

4th Logo (1995-1996)

Visuals: On a cloudy sky background, the camera movess around to reveal a 3D version of the Jaleco logo panning over. Then the background turns white, and the previous logo's animation plays.

Technique: CGI.

Audio: A synth choir, followed by the last logo's theme.

Availability: Seen on a handful of PlayStation and Saturn titles from the company in Japan.

Jaleco (1974-2001)
PCCW Japan
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